Open to opportunities

Grant Saltarelli

@grantsaltarelli

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Brand marketing leader driving full-funnel growth, product launches, and consumer engagement.

United States

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What I'm looking for

I seek senior brand or marketing leadership roles where I can lead product launches, craft full-funnel strategy, and drive measurable growth in consumer lifestyle brands.

I am a brand marketer with 17 years of in-house experience shaping global consumer strategy, product launches, and integrated campaigns for lifestyle brands such as Vans, Levi’s, and Grendene. I combine brand strategy, GTM planning, paid and earned media, and activation to deliver measurable business results.

At Vans I led the global launch of ComfyCush—driving $9.1M revenue in its launch month and 1.2M pre-booked pairs—while at Grendene I grew Melissa’s Possession sales 86% and generated 10M+ video views for a new TikTok channel. I deliver ROI-focused strategies that align cross-functional teams and senior leadership around prioritized objectives.

I excel at navigating complex organizations, building consensus, and developing full-picture approaches spanning content, experiential, licensing, and media to accelerate awareness, engagement, and sales.

Experience

Work history, roles, and key accomplishments

Current

Partner

Current

Bureau Division

Jan 2025 - Present (1 year)

Partner at a strategy consultancy driving growth through insights, brand development, marketing strategy, and consumer engagement for clients. Leads creative development and product marketing initiatives to align brand strategy with business outcomes.

Brand Strategy Go To Market Creative Development Product Marketing Consumer Insights Integrated Marketing Stakeholder Management Activation

Director, Brand Marketing

Grendene Global Brands

Nov 2022 - Aug 2024 (1 year 9 months)

Head of North America brand marketing for Melissa and Ipanema, leading GTM, brand strategy, creative, social, paid media, PR, wholesale and collaborations; launched @shop.melissa TikTok and grew followers to 26K. Executed icon marketing that increased Possession sales 86% from $3.5M to $6.5M.

Brand Management GTM Strategy Social Media Paid Media Public Relations Experiential Marketing Budget Management Team Leadership

Director, Global Brand Management

Vans

Feb 2015 - Nov 2022 (7 years 9 months)

Global Brand Management lead for Vans lifestyle consumer category, owning strategy, planning, GTM and validation; led ComfyCush global launch with a $20M integrated campaign, 1.2M pre-bookings and $9.1M revenue in launch month.

Brand Strategy Product Launch GTM Planning Campaign Management Partnerships Integrated Marketing Revenue Growth

Director, Brand Marketing

Nasty Gal

Dec 2013 - Jul 2014 (7 months)

Led brand marketing team across PR, social, partnerships and paid media; managed launch campaign for #GIRLBOSS which stayed on the NYT bestseller list for 18 weeks and enabled subsequent media deals.

Brand Marketing PR Social Media Partnerships Paid Media Campaigns Media Relations

Manager, Global Brand Marketing

Levi's

Dec 2010 - Nov 2013 (2 years 11 months)

Led Spring '13 Levi’s 501 global brand campaign supporting 9M units and driving a 21% sales increase; executed a $10M sponsorship tour generating 100M+ editorial pieces and 500M+ media impressions.

Campaigns Event Marketing PR Media Relations Cross Channel Marketing Budget Management

Coordinator, Public Relations

Quiksilver

Sep 2008 - Nov 2009 (1 year 2 months)

Activated marquee athletes for earned and owned media initiatives and produced a viral media stunt that achieved 1.2M YouTube views. Managed PR activations tied to brand athletes and events.

Public Relations Media Stunts Event Coordination Media Relations Influencer Partnerships

Account Executive

Truth Be Told Public Relations

Mar 2007 - Aug 2008 (1 year 5 months)

Publicist at a full-service PR agency specializing in eco-lifestyle brands, boutiques, entertainment, and jewelry, managing client communications and media outreach.

Public Relations Client Management Relationship Building