At Unito, I led growth experimentation and pricing before leading the engagement and app-platform squads. Across pricing and packaging changes from 2019–25, average sale price and customer lifetime value each grew ~5x.
I ran experiments across signup, activation and pricing, and helped redefine activation around users syncing changes within 14 days. I also led Unito’s move from per-seat to usage-based pricing.
At Lean Systems, which I cofounded and took through Techstars NYC in 2017, I worked with transportation operators to shape and test optimization software for scheduling and utilization. I also led much of our sales, including work that resulted in a U.S. Air Force engagement.
I’ve founded SAVR and cofounded Flystro, and advised founders at Techstars Boston and Founder Institute. On the side, I’m building AI products including SEOTakeoff and Sensei.

