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Graham MannGM
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Graham Mann

@grahammann

Product manager at Unito who led pricing changes that grew average sale price and customer lifetime value ~5x.

Canada
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At Unito, I led growth experimentation and pricing before leading the engagement and app-platform squads. Across pricing and packaging changes from 2019–25, average sale price and customer lifetime value each grew ~5x.

I ran experiments across signup, activation and pricing, and helped redefine activation around users syncing changes within 14 days. I also led Unito’s move from per-seat to usage-based pricing.

At Lean Systems, which I cofounded and took through Techstars NYC in 2017, I worked with transportation operators to shape and test optimization software for scheduling and utilization. I also led much of our sales, including work that resulted in a U.S. Air Force engagement.

I’ve founded SAVR and cofounded Flystro, and advised founders at Techstars Boston and Founder Institute. On the side, I’m building AI products including SEOTakeoff and Sensei.

Experience

Work history, roles, and key accomplishments

Unito logoUN

Senior Product Manager II

Jul 2024 - Aug 2025 (1 year 1 month)

Led Unito's app-platform squad and pricing program. Over 2019–25, average sale price and LTV each grew ~5x; company-wide gross MRR churn and customer churn each fell by a third.

Shipped SSO and notifications with engineering and design, and improved sync visibility so customers could see issues or confirm there were none. Nearly every enterprise account used the sync visibility features we shippe

Unito logoUN

Senior Product Manager

May 2022 - Jul 2024 (2 years 2 months)

Led the engagement and app-platform squads across activation and retention. With engineering, cut the share of new users hitting app errors each month by more than 80%.

Improved onboarding and Flow Builder, Unito's core activation experience. Work on the invite journey increased referrals and members per organization.

Led customer-facing sync visibility and billing and usage improvements. Contin

Unito logoUN

Growth Specialist

Jun 2019 - May 2022 (2 years 11 months)

Ran Unito's growth experimentation program across signup, activation and pricing. The usage-based pricing test I led outperformed the old plan.

Found opportunities in website, funnel and product data, then designed tests with engineering and marketing, rolled them out behind LaunchDarkly flags, and analyzed the results. Tests included onboarding, trial and freemium offers, and upgrade emails.

Wo

Lean Systems (Techstars NYC '17) logoLN

Cofounder

Sep 2016 - May 2019 (2 years 8 months)

Cofounded a company that used optimization software to improve scheduling and utilization for ground and aviation transportation operators; went through Techstars NYC in 2017.

I worked with operators to understand their workflows, shaped the product and its demos, tested it with users, and worked with clients during engagements to fit it to their operations.

I also led much of our sales on a s

The Founder Institute logoTI

Founder/Advisor

Feb 2015 - Mar 2018 (3 years 1 month)

Completed the Founder Institute program in 2015, then advised founders in later cohorts through 2018 on customer discovery, product direction and growth.

Techstars logoTE

Associate

Feb 2016 - Jun 2016 (4 months)

Worked with startups in the Techstars Boston program on product, technical and growth questions: researching customers and markets, pressure-testing product decisions, and preparing for mentor and customer meetings.

Flystro logoFL

Founder & COO

Feb 2015 - Jan 2016 (11 months)

Cofounded a marketplace connecting clients with drone operators and led the product and pricing.

We built software to help clients find a suitable operator and help operators manage inquiries, pricing, billing and missions.

SAVR logoSA

Founder

Jan 2014 - Mar 2015 (1 year 2 months)

Founded SAVR and led the product and early development of software to improve customer engagement in the energy sector.

Canadian Coast Guard logoCG

Inshore Rescue Coxswain

Apr 2011 - Sep 2014 (3 years 5 months)

Leader of three-member Inshore Rescue Boat Crew in Mahone Bay, Nova Scotia, tasked primarily with search-and-rescue operations over approximately 100 nautical miles of coastline through the summer months.

As coxswain, held responsibility for all search-and-rescue taskings, team management, media interactions, public education and overall operations.

Education

Degrees, certifications, and relevant coursework

RE

Reforge

Advanced Growth Strategy

May 2022

RE

Reforge

Experimentation + Testing

Nov 2021

RE

Reforge

Monetization + Pricing

May 2020

RE

Reforge

Retention + Engagement

Oct 2019

HA

HubSpot Academy

Inbound

May 2017 · Expired Jul 2019

MU

McGill University

Bachelor of Applied Science (B.A.Sc.), Mechanical Engineering

2010 - 2014

Greville Smith Scholar (full scholarship), Dean's Honour List (top 10% in engineering)

PC

Park View Education Centre

High School, International Baccalaureate Diploma

2007 - 2010

Ranked first in graduating class, IB Diploma

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