At Swipecast, I launched the Special Booking Offer growth loop, which generated 150+ PQL sign-ups in three months. I also improved onboarding activation from 38% to 42.1% and optimized the job flow, increasing average job postings per client by 35%.
At Milestep, I designed and implemented an in-product referral loop that converted 25% of participants into active users and contributed to a 19% year-over-year increase in total revenue. I also conducted more than 30 win/loss interviews to inform go-to-market strategy and feature messaging.
At Naprok, I led 0-to-1 product discovery, using about 100 user interviews and the JTBD framework to define initial product-market fit. I led conversion optimization that improved sign-up rates from 0.5% to 5.19%, and delivered core features associated with revenue growth in 2020 and 2021.
