At GUIDEPOSTS, I lead social strategy for 6 brands across 30 accounts and 4M+ followers while driving a company-wide rebrand. I launched the brand's auto DM program, achieving a 70% sign-up rate.
I build affiliate and creator partnerships by recruiting creators and writing briefs, and I create short-form video for social platforms. By tracking performance and testing formats and hooks, I increased engagement rate by 10%.
At HAYDENFILMS AGENCY, I led creative agency work across 20+ accounts and led 15+ staff in video and social media marketing, web development, graphic design, and public relations. I also coordinated an international film festival with 55 filmmakers, culminating in a Los Angeles event.
Earlier, as a Video Intern at INTERNATIONAL FUND FOR ANIMAL WELFARE, I created and edited videos and analyzed social media trends using footage from initiatives across 5 continents. My experience also includes producing and hosting the “Career Chat” podcast, writing for the Seeking Success blog, and production work for live and virtual events.
