At Cheley Colorado Camps, I created daily short-form content across multiple platforms to highlight the camper experience. My photo and video content reached an audience of 450,000+ views, and consistent, platform-specific content increased the social media following by 6.6%.
At Willow PR, I developed campaign strategies for lifestyle, consumer products, and food and beverage brands, including the opening of Columbus’s Sweetgreen. I wrote and distributed pitches and press releases that secured coverage in national, trade, and local outlets.
I also managed Willow PR’s Instagram account, turning client clips into feed and story posts, and used Cision and CoverageBook to track client media coverage. At Culture Style Life, I created social content and analyzed post insights to inform strategy; total accounts reached increased by 1.4%.
Through Chi Omega and UP Magazine, I create video content for recruitment, social media, web, and promotional campaigns. I’ve also worked on theatre productions, coordinating auditions and supporting collaboration among directors, designers, and playwrights.
