Karen Vardanyan
@karenvardanyan
I turn user behavior and product insights into growth, conversion, and retention improvements.
What I'm looking for
I've led product initiatives for Shoplix e-commerce and T-Bank's loyalty program, using user journeys, conversion analysis, and growth strategy to improve business outcomes. My work contributed to a 19% increase in Shoplix registration completion and a 20% increase in loyalty club membership conversion.
At Edinaya Shkola, I led development of a complex educational platform, improving workflows for educational data and making key user journeys more usable and accessible.
My background in graphic and web design shapes how I approach product decisions: design is a tool for building better products, improving user experiences, and moving key metrics.
Experience
Work history, roles, and key accomplishments
Product Specialist
Oculus Branding
Analyzed user journeys and identified growth opportunities, contributing to a 19% increase in registration completion for the Shoplix e-commerce app. Led product initiatives across web and mobile e-commerce, focusing on product strategy, user behavior, conversion, and business outcomes from discovery through delivery.
Education
Degrees, certifications, and relevant coursework
Yerevan State University
Bachelor's Degree, Public Administration
Bachelor degree in public administration at Yerevan State University.
Availability
Location
Authorized to work in
Job categories
Skills
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