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Gonzalo Hernandez

@gonzalohernandez

Digital transformation leader at GSK who cut email deployment time from 16 working days to 3 in an Austria pilot.

At GSK, I lead digital transformation across 18 European markets, connecting Global teams with local markets. I designed the EU Digital Maturity Framework, now used by 10+ markets, and helped turn regional ambitions into frameworks and pilots that teams adopt.

In Austria, I secured approval for a self-service email pilot within GSK’s marketing tech stack, reducing staging and deployment time from 16 working days to 3. I also moved email authoring to AI-assisted self-service with Stylo; every EU market adopted it within three months, and 15 of 18 reached the KPI.

I’ve also advanced consent and measurement across the region: HCP consents rose by 2.8 percentage points to 158K+, and I created the EU Consent Acquisition Playbook and One Consent Dashboard. Earlier, at Accenture Interactive embedded with GSK, I helped rebuild the marketing operating model, cutting time to market by 50%.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Digital & Data Transformation

Current

GSK

Apr 2022 - Present (4 years 6 months)

Leads digital transformation of GSK's marketing organization across 18 European markets, designing frameworks and pilots adopted by local markets. Achieved significant improvements in email deployment time, HCP consents, and AI adoption.

Digital Transformation Omnichannel Strategy CRM Veeva Promomats Stylo Salesforce Reltio Power BI CoPilot Studio AI Governance Change Management Stakeholder Management Data Analysis Consent Management Marketing Automation

Agile Transformation Lead

GSK

May 2021 - Apr 2022 (11 months)

Led agile transformation for the Spain LOC, building the Agile Accelerator Hub and Guidebook adopted by all teams. Delivered five cross-functional squads and achieved significant cost savings for events and webinars.

Agile Transformation Agile Coaching Cross functional Teams ROI Tracking Event Management Paid Media Cost Optimization

Digital Marketing Manager

Accenture Interactive

Nov 2018 - May 2021 (2 years 6 months)

Rebuilt the marketing operating model around demand planning, centralizing three countries into one cluster and reducing time to market by 50%. Set up global-to-local content flow and was promoted to fix the global agency model in Spain.

Marketing Operations demand planning Content Management Agency Management Process Optimization Global to Local Adaptation

EMEA Marketing Manager

Intralinks

Aug 2017 - Nov 2018 (1 year 3 months)

Managed EMEA marketing across multiple regions, generating significant revenue and pipeline from targeted initiatives. Improved MQL-to-SQL conversion by 28%.

Marketing Strategy Lead Generation Pipeline Management Event Marketing ROI Analysis

Marketing Executive

DTCC

Jun 2014 - Aug 2017 (3 years 2 months)

Implemented marketing automation platform from scratch and built global KPI dashboards. Increased lead-to-opportunity conversion from 3% to 45% in three years.

Marketing Automation KPI Dashboards Lead Management Conversion Rate Optimization Salesforce