At Vertex Software Corp, I developed go-to-market strategies and marketing proposals for client brands, and ran audits covering SEO, competitor positioning, and conversion performance. I used AARRR funnel analysis and CAC/LTV insights to advise B2B and B2C clients.
For Joseph Kobi Holdings, I wrote 21 articles and managed the editorial calendar, publishing, and distribution. I also grew its LinkedIn page organically to 50 qualified leads and followers in about a month, and designed its graphics and branding.
At Decagon, I built the content map, launch plan, and campaign timeline for the Decagon Honours Program, and directed campaign videos. I improved the customer journey and call conversion, generated 300 potential donor leads, and organized the sales pipeline in Zoho CRM.
Previously, I managed corporate communications at Andromedal Homes Limited, where my content planning and audience-focused campaigns contributed to a 60% increase in social media reach. As a Social Media Manager there, I produced content that increased conversions by 50% and expanded audience reach by 60%.
