Open to opportunities

Kobbe Abu

@kobbeabu

Marketing & PR Officer delivering measurable, data-driven growth through multi-channel campaigns and customer-first strategy.

Nigeria

Message

What I'm looking for

I’m looking for a marketing role where I can own data-driven, multi-channel campaigns and PR growth—using SEO, ads, and customer insights to increase revenue, build brand awareness, and deliver measurable ROI.

I’m a customer-focused Marketing & PR Officer with 6+ years driving measurable results across multi-channel marketing campaigns. I plan, implement, and manage high-impact campaigns (Organic SEO, Google Ads, and Email), writing SEO-focused content and ad copy that uses high-intent keywords and best practices to improve revenue growth.

I also own the full PR and business development cycle—developing PR campaigns, managing media relations, and securing features in top-tier publications. My outreach and content work has delivered strong outcomes, including 20% improved public awareness, 40% brand awareness growth, 60% media coverage growth, and cold email performance of 35% open rates with 10% response rates.

Experience

Work history, roles, and key accomplishments

Current

Marketing Officer

Current

Jewels Leading Lights Schools

Sep 2025 - Present (9 months)

Planned and managed high-impact marketing campaigns across Organic SEO, Google Ads, and email, using performance insights to optimize ROI. Wrote SEO-focused content and ad copy, designed UI/UX for multiple websites, and improved user experience to increase click-through rates.

Google Ads Email Marketing SEO SEM Content Management UI UX Design Campaign Analytics ROI Optimization

Current

PR & Business Development

Current

Freelance

Jan 2019 - Present (7 years 5 months)

Owned PR and business development campaigns across various industries, generating $100,000+ in revenue. Increased client brand awareness by 40% and media coverage by 60% through media relations and PR execution, and ran cold email campaigns with 35% open rate and 10% response rate; also produced event, documentary, and social-first content that boosted brand awareness by 40%.

Public Relations Business Development Media Relations Cold Email Outreach Lead Generation Branding Copywriting Content Production Filmmaking

Administrative Assistant

EYACE

May 2024 - Nov 2024 (6 months)

Coordinated operations between key departments to ensure smooth task execution and improved output. Led outreach project planning and execution, increasing public awareness and positive PR by 20%.

Administrative Coordination Outreach Project Planning Public Relations Team Coordination Process Control Meeting Management