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Göksun Çatalkaya

@goksuncatalkaya

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Performance marketing manager, Scaling AI and Utility apps, including ~$2.8M monthly revenue.

Turkey

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What I'm looking for

Seeking Senior User Acquisition, Performance Marketing, or Growth Lead roles in consumer AI, mobile apps, SaaS, and subscription products. Experienced in managing $1.5M+ monthly ad budgets across Meta, Google Ads, TikTok, and Apple Search Ads. Skilled in ROAS, LTV, creative strategy, attribution, and AI automation. Open to global remote B2B opportunities or relocation with support.

At Zuoyebang Group, I lead Türkiye performance marketing operations and manage a 10-person user acquisition and creative team across consumer subscription apps. I work on acquisition strategy, creative testing, budget allocation, and monetization across Meta, Google Ads, TikTok, AppLovin, and Apple Search Ads.

At Leadtech, I worked on scaling a phone cleaner app generating over $4M in monthly revenue and led growth and performance strategy for image-generation and utility apps. I used structured experimentation and performance frameworks, including AppsFlyer, GA4, Looker, and internal BI tools, to guide budget decisions.

At HubX, I led user acquisition and growth for AI-powered consumer apps generating over $5M in monthly revenue. I built cohort-based dashboards that helped improve ROAS by 30%, and created custom product pages, landing pages, and web-to-app journeys to support campaign performance and conversion.

Experience

Work history, roles, and key accomplishments

Current

Lead Performance Marketing Manager

Current

Zuoyebang Group

Jan 2026 - Present (9 months)

Led Türkiye Performance Marketing operations and managed a 10-person UA & Creative team across multiple consumer subscription apps. Scaled AI and utility products generating $4M+ in monthly revenue.

User Acquisition Creative Testing Budget allocation Monetization Optimization Meta Google Ads TikTok Applovin Apple Search Ads

Senior User Acquisition Manager

Leadtech

Mar 2025 - Dec 2025 (9 months)

Worked on scaling a phone cleaner app generating over $4M in monthly revenue, focusing on user acquisition, creative testing, and conversion efficiency. Led growth and performance strategy for high-scale image-generation and utility apps.

User Acquisition Creative Testing Conversion Rate Optimization Performance Marketing Appsflyer GA4 Looker BI Tools

User Acquisition Manager

HubX

Jul 2023 - Feb 2025 (1 year 7 months)

Led user acquisition and growth for AI-powered consumer apps, including AI chatbots, image-generation, and utility products generating over $5M in monthly revenue across global markets. Built and optimized cohort-based dashboards using AppsFlyer, GA4, and Looker to improve ROAS by +30%.