Glen Tshepo Masemola

I’m a results-driven Digital Marketing Specialist with a strong foundation in user experience, automation systems, and campaign strategy. I focus on digital growth, paid media strategy, and conversion optimization, using performance analytics and testing to improve outcomes.

I’ve managed full-funnel digital marketing and social media campaigns for South African artists, delivering a 70% increase in fan engagement and over 500K organic reach within 4 months. For events and sports marketing, I led targeted PR and creative campaigns that achieved a 40% boost in ticket sales and helped secure brand partnerships.

On the paid media side, I oversee end-to-end Facebook, Instagram, and YouTube ad campaigns, delivering a 3.2x ROAS and reducing CPC by 25% through A/B testing, custom audience targeting, and funnel optimization. I also conduct market research, geo-target youth segments across Gauteng and Western Cape, and apply tools like GA4, Meta Business, HubSpot, Mailchimp, and Hotjar to continuously scale performance.