Giulia Romani
@giuliaromani
Strategic digital marketer with 6+ years of experience.
What I'm looking for
I am a strategic digital marketer with over six years of experience in B2B, SaaS, and nonprofit sectors. My journey began with a strong academic foundation, earning a Master's degree in Mass Media & Politics from the Università di Bologna, complemented by a Bachelor's in Languages & Asian Markets. This diverse educational background has equipped me with a unique perspective on market dynamics and consumer behavior.
In my current role as Digital Marketing Director at Babini Mazzari S.r.l., I lead content and social strategies for four B2B brands, successfully increasing inbound leads through an omnichannel growth framework. I take pride in launching the POP brand across six EU markets, ensuring full-funnel positioning that resonates with our target audience. My previous experience as a Digital Marketing Manager at YEM Energy allowed me to hone my skills in creating multilingual content and optimizing CRM conversions, further solidifying my expertise in digital marketing.
Experience
Work history, roles, and key accomplishments
Digital Marketing Director
Babini Mazzari S.r.l.
Jan 2023 - Present (2 years 7 months)
Led content & social strategy for 4 B2B brands (consulting, SaaS, API). Increased inbound leads through omnichannel growth framework and launched POP brand across 6 EU markets with full-funnel positioning.
Digital Marketing Manager
YEM Energy
Jan 2021 - Dec 2022 (1 year 11 months)
Created multilingual content and short-form videos for campaigns. Built email flows, SEO pages, and optimized CRM conversion.
Education
Degrees, certifications, and relevant coursework
Università di Bologna
MA in Mass Media & Politics, Mass Media & Politics
2016 - 2019
Studied Mass Media & Politics at the University of Bologna. Focused on understanding the intersection of media and political landscapes.
Università di Bologna
BA in Languages & Asian Markets, Languages & Asian Markets
2012 - 2016
Completed a Bachelor of Arts in Languages & Asian Markets. Gained proficiency in various languages and an understanding of Asian markets.
Université Paris Diderot
Exchange Program, General Studies
Participated in an exchange program at Université Paris Diderot. Expanded academic and cultural horizons through international study.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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