Giuliana Martha User

At Nestlé Purina, I coordinate delivery of the Customer Data Platform Operational Master Plan across Zone Europe, managing 20 to 30 roadmap projects annually alongside unplanned demand. I connect Purina Central with 33 local markets and six or more delivery teams, carrying projects from kick-off through implementation and continuity.

I lead consent harmonisation and cross-brand lead governance for more than 60 million consumer records, translating GDPR, ePrivacy, EU AI Act, and local requirements into practical delivery decisions. I use SAP Gigya to support CIAM consent and preference governance, and assess AI-enabled MarTech capabilities with Legal counsel across European markets.

Before Nestlé, I led product marketing and end-to-end project planning at Catho, coordinating IT and software development teams through Jira and Confluence. At Freudenberg Sealing Technologies and HPE, I translated business and technical requirements, supported product roadmaps, managed global IT contracts, and delivered compliance training.

I bring 13 years in global technology organisations, combining programme execution with privacy-by-design governance. I also co-run the European Privacy Principles Forum and present roadmap progress through Steering Committees and Monthly Reviews.