I've built luxury brand growth across Acqualaï, Bvlgari Hotels & Resorts, Hermès, Gucci, and Saint Laurent. As Founder and Business Development Director at Acqualaï, I founded and scaled a luxury skincare brand while leading positioning, communication, content, and customer acquisition.
I manage B2B negotiations with international distributors and retailers, develop digital marketing campaigns, and build partnerships with influencers, press, and luxury lifestyle networks. My work combines strategic storytelling, performance analysis, and growth objectives across social media, newsletters, PR, Meta, Google, and Shopify.
At Bvlgari Hotel Paris, I led digital communication and social presence, organized press events, managed reputation, and supported hospitality business development through strategic collaborations. For the Hermès Beauty launch, I developed copywriting and communications materials across international markets.
I've also overseen international campaign messaging at Gucci and managed editorial calendars, influencer collaborations, and social analytics at Saint Laurent. I bring an entrepreneurial approach to luxury, beauty, hospitality, and lifestyle brands.
