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Yzabella Louise Cruz

@yzabellalouisecruz

Multidisciplinary project manager and designer delivering strategic visual solutions and high-performing creative campaigns.

Philippines

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What I'm looking for

I seek a creative role where I can lead cross-functional teams, produce strategic visual work, and grow within a collaborative, impact-driven company.

I am a multidisciplinary creative with nearly a decade of experience in graphic design, marketing, social media, advertising, and project management. I thrive at the intersection of aesthetics and strategy, leading brand refreshes, managing end-to-end campaigns, and producing content that performs across platforms.

As a project manager and former lead graphic designer, I have designed high-volume assets, overseen production pipelines, and contributed to operational processes to improve coordination and delivery. I have guided creative teams and collaborated with agencies and high-profile clients across telecom, FMCG, music, and film industries.

I bring strong technical skills across Adobe, Final Cut Pro, social media platforms, and project tools like Asana and Notion, combined with client-facing experience in community management and marketing strategy. I deliver work that looks great and drives results, ready to add depth and flexibility to creative teams.

Experience

Work history, roles, and key accomplishments

Current

Project Manager & Designer

Current

Raffiti Media

Jan 2025 - Present (10 months)

Leading project coordination and design efforts for client YouTube channels, overseeing editors, delivering creative assets, and maintaining timely campaign execution.

Project Management YouTube Optimization Team Leadership Adobe Photoshop Client Management Process Improvement

Marketing Consultant & Community Manager

ICOSA Brewhouse

Feb 2024 - Mar 2025 (1 year 1 month)

Collaborated on promotions and visual materials, led Facebook group community engagement, and optimized social inbox management to improve response times and brand storytelling.

Community Management Social Media Strategy Content Planning Visual Design Customer Support Brand storytelling Mailchimp

Social Media Manager

Various Companies

Nov 2023 - Aug 2024 (9 months)

Developed Instagram content plans and posted regular content while managing community engagement and responses for clients including Anasa Dubai and Ideen Kollektiv.

Social Media Strategy Community Management Engagement Canva Meta Business Suite Analytics

Graphic Design Consultant

Philippine Charity Sweepstakes Office

Jan 2023 - Jan 2024 (1 year)

Provided creative direction and delivered advertising materials aligned with institutional branding to support government communications and campaigns.

Creative Direction Branding Art Direction Adobe Illustrator InDesign

Freelance Art Director

Various Agencies

Oct 2021 - Jan 2024 (2 years 3 months)

Provided creative direction and visual assets for national advertising campaigns, collaborating with clients across telecom and FMCG to produce timely, strategic designs.

Art Direction Layout Advertising Adobe Photoshop Creative Strategy Fast Paced Delivery

Project Manager & Designer

Raffiti Media

Mar 2022 - Dec 2023 (1 year 9 months)

Managed client projects and video production pipelines, designing 25–30 custom YouTube thumbnails weekly and improving operational processes to ensure on-time delivery across multiple accounts.

Project Management YouTube Thumbnail Design Video Production Oversight Adobe Photoshop Asana Content Strategy

Creative Executive

Warner Music Philippines

Apr 2021 - Mar 2022 (11 months)

Led creative campaigns for the Domestic Marketing Team, producing digital ads and social content while collaborating with local artists on campaign ideation and visual storytelling.

Campaign Management Collaboration With Artists Adobe Suite Visual Storytelling Marketing

Freelance Translator

IYUNO SDI

Aug 2021 - Nov 2021 (3 months)

Localized content translations for an international client, ensuring linguistic accuracy and cultural nuance for media projects.

Translation Localization Cultural Adaptation Quality Assurance Attention To Detail

Part-Time Graphic Designer

Gourmet Farms

Aug 2019 - Jan 2020 (5 months)

Contributed to rebranding and designed packaging for a premium coffee line during the company relaunch to support product positioning and visual identity.

Packaging Design Branding Print Design Adobe Illustrator Layout Relaunches

Graphic Designer

TBA Studios

Feb 2019 - Aug 2019 (6 months)

Created digital campaigns and visual content to support independent film marketing initiatives, improving promotional reach for film projects.

Adobe Photoshop Social Media Assets

Video Organizer & Editor

Shockwave Media

Jul 2017 - Jan 2019 (1 year 6 months)

Managed music libraries and organized video content for internal projects while providing graphic design services for international clients as needed.

Video Editing Media Management Graphic Design Final Cut Pro

Digital Assistant Art Director

Summit Media

Dec 2016 - Jun 2017 (6 months)

Directed visual content and layout design for Town & Country's digital platform and produced multimedia social content to support the magazine's online presence.

Art Direction Multimedia adobe indesign Visual Storytelling

Education

Degrees, certifications, and relevant coursework

University of Santo Tomas

Bachelor of Fine Arts and Design, Advertising

2012 - 2016

Grade: 1.6 GPA (Cum Laude)

Activities and societies: Outstanding Thesis Presentation (Book Illustration) score 1.25; consistent Dean's Lister for 7 semesters.

Bachelor of Fine Arts and Design, majoring in Advertising; graduated Cum Laude and maintained dean's list honors across seven semesters.

Good Shepherd Christian School

High School Diploma, Primary and Secondary Education

2002 - 2012

Grade: First Honorable Mention

Activities and societies: Student Representative for the PRISSAAP Student Conference at the Development Academy of the Philippines, Tagaytay.

Completed elementary through high school education, graduating with First Honorable Mention and representing the school at a national student conference.