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Gelo Bucao

@gelobucao

Message

Creative Project Manager at Advantage HQ who scaled UGC output from 5 to 15 videos per brand per week.

Philippines

Message

At Advantage HQ, I turn raw creator footage into editor-ready briefs for HelloFresh and Factor. In one quarter, 68 briefs produced 26 of 27 live creator ads across both accounts.

I redesigned the handoff between creative strategy and editing, scaling UGC output from 5 to 15 videos per brand per week. I also review deliverables against each brief and a multi-tier blocker checklist before client handoff.

At Node Factory, I led production and budget management for branded, event, and digital content. For Zalora’s annual campaign, I owned the ₱1M budget and managed the pitch, production, and delivery across a full year of content.

Experience

Work history, roles, and key accomplishments

Current

Creative Project Manager

Current

Advantage HQ

Jan 2026 - Present (9 months)

Author post-production creative briefs for HelloFresh and Factor, defining hook, mechanism, proof, pacing, on-screen text, runtime and variation logic from raw creator footage. Wrote 68 briefs in one quarter producing 26 of 27 live creator ads across both accounts, supporting $200K+ in monthly paid media spend.

Creative Operations Workflow Design Quality Assurance project lifecycle management budget development Cross functional Coordination Client Stakeholder Management Process Building Creative Strategy Script Writing Production and Logistics Vendor and Crew Management Multi Brand Portfolio Management Notion Google Sheets Asana AI Assisted Workflows

Current

Visual Content Producer

Current

Node Factory

Jan 2018 - Present (8 years 9 months)

Led end-to-end production and budget management for branded, event and digital content for global and regional brands including Zalora, Spotify, Xiaomi, Adidas and L'Officiel. Held creative and budget ownership on Zalora's annual campaign material (₱1M budget), managing pitch, production, and delivery across a full year of content.