Open to opportunities

Kelly Caiazza

@kellycaiazza

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Creative Graphic Designer with expertise in digital and print content strategies.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my design skills and marketing insights to create impactful visual content while fostering strong client relationships and driving business growth.

I am a Senior Graphic Designer and Creative Production Manager with over a decade of experience in driving impactful digital and print content strategies. My career has spanned working with clients from Fortune 500 companies to small and medium-sized businesses, where I have successfully blended design expertise with marketing insight to create engaging visuals and campaigns that align with business goals.

Throughout my tenure at IMS360 Group, I have led cross-functional creative teams, managed multiple projects simultaneously, and consistently delivered high-quality campaigns on time. My approach involves facilitating strategic project kick-offs to define marketing goals and develop go-to-market strategies that drive meaningful business outcomes. I take pride in building strong client relationships and translating complex ideas into clear, compelling creative solutions.

As a freelance designer, I have expanded my skill set by adapting to diverse customer needs and delivering strategic, audience-focused design solutions. I am passionate about enhancing brand visibility and engagement through tailored content strategies and marketing consultation, and I strive to exceed client expectations with every project I undertake.

Experience

Work history, roles, and key accomplishments

Current

Freelance Designer

Current

Freelance

May 2010 - Present (15 years 1 month)

Communicate effectively with team members and clients both in-person and digitally to ensure clear understanding and successful execution of all project parameters. Adapt to diverse customer needs, delivering strategic, audience-focused design solutions across a wide range of clients, project types, and brand assets.

Logo Design Brand Identity Print Design Marketing Strategy Copywriting Quality Assurance Client Communication Project Management

Senior Graphic Designer

IMS360 Group

Jun 2014 - Feb 2025 (10 years 8 months)

Designed and produced impactful custom print and digital assets, ranging from infographics and eBooks to brand identities and event collateral, that elevate messaging and drive audience engagement. Directed cross-functional creative teams, offering clear guidance and strategic oversight to deliver high-impact campaigns on time and to the highest standard.

Adobe Illustrator Adobe Photoshop Digital Marketing Brand Identity Content Strategy Project Management Client Relationship Management Art Direction

Education

Degrees, certifications, and relevant coursework

Monmouth University

Bachelor of Fine Arts, Graphic Design

Studied graphic design with a concentration in visual communication. Developed skills in various design software and techniques. Gained knowledge in branding, identity development, and digital content creation.