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@giahnlu
F&B development specialist focused on brand growth and operations.
I am an F&B development specialist with hands-on experience building brands, launching concepts, and optimizing operations across restaurants and delivery platforms.
I have led market research, product concepting, retail strategy and partnership management for projects such as FELOTA – Bakery & Tea and a Central Kitchen, and I previously owned and operated a milk tea shop where I managed finance, marketing and customer service.
My background includes roles in production and marketing, campaign management, influencer coordination, and paid-ad optimization across Facebook Ads and e-commerce platforms; I also led a customer service team and trained students and collaborators in a non-profit project to support SMEs.
I bring strong organizational skills, adaptability, and a continuous-learning mindset, and I strive to deliver sustainable value through collaboration, process improvements, and measurable growth.
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Work history, roles, and key accomplishments
Hori Company Limited
Jan 2024 - Present (1 year 10 months)
Conducted market research and developed strategic business plans for F&B projects, launched FELOTA bakery & tea and a Central Kitchen, and managed cross-functional teams and vendor partnerships to improve operations and product quality.
Earth Store
Dec 2023 - Oct 2024 (10 months)
Led a non-profit project supporting SMEs by improving marketing, sales channels and team management while training students and promoting environmental protection and local culture to generate sustainable income opportunities.
Nexdor Solution
May 2023 - Dec 2023 (7 months)
Performed market research and content production for brand campaigns, managed social media, influencer partnerships, and performance Facebook Ads, and oversaw sales channels on delivery platforms for multiple food brands.
Ofood Vietnam
Jan 2022 - Apr 2023 (1 year 3 months)
Supported CEO in coordinating brand campaigns, site surveys and lease negotiations, vendor and partnership management, optimizing paid ads across e-commerce and Facebook, and leading the customer service team.
Luu Gia Han Business Household
Sep 2019 - Dec 2021 (2 years 3 months)
Owned and managed The Grey House milk tea shop, overseeing operations, financial planning, marketing, customer service, and workflow improvements to increase retention and operational efficiency.
Degrees, certifications, and relevant coursework
Bachelor of Finance & Banking, Finance & Banking
2014 - 2018
Completed a Bachelor of Finance and Banking program focusing on financial principles and banking operations from 2014 to 2018.
Software and tools used professionally
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