At Elder Care Homecare, I lead digital marketing strategy and lead-generation operations across five Northeast states, spanning paid search, SEO, website optimization, and marketing technology.
I manage regional Google Ads campaigns with budgets of up to $10K per month. Across marketing channels, I generated 300+ inbound leads per quarter, with Google Ads at approximately $28 CPL.
At One Stop Board Shop, I managed Google Ads and Meta Ads spend of approximately $15K per month. My bidding, keyword, and product feed optimization achieved 3.6x cumulative ROAS from Google Ads Search and Shopping.
I also built Shopify landing and product pages, supported e-commerce retention through Klaviyo email and SMS initiatives, and created SEO content that ranked #2 on Google for “What is VESC?”
