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Georgina McColl

@georginamccoll

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Strategic leader in sales, ops & CX—driving growth, scaling teams & turning vision into results.

United Kingdom

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What I'm looking for

I am looking for a role that challenges me to drive operational excellence and team performance in a dynamic environment.

I am a strategic and emotionally intelligent operational leader with a proven track record of scaling teams, systems, and performance across high-growth, cross-functional environments. My experience includes building infrastructure that supports commercial success, regulatory compliance, and customer excellence. I am adept at leading through ambiguity, influencing at all levels, and driving outcomes through people, process, and technology.

Throughout my career, I have enabled teams to perform at their best by designing systems that scale and delivering exceptional value across legal, financial, and operational domains. At Linnworks, I oversaw global performance strategy and operational transformation, leading an enterprise-wide systems overhaul and implementing data-led reporting infrastructure. My leadership has consistently driven commercial performance in high-growth SaaS environments.

I am passionate about team development and management, having built and led high-performing teams across various sectors. My ability to communicate complex concepts clearly has allowed me to influence key stakeholders and drive organizational alignment. I am excited to bring my expertise in operational strategy and cross-functional leadership to new challenges.

Experience

Work history, roles, and key accomplishments

Current

Director of Performance

Current

Linnworks

Nov 2021 - Present (3 years 8 months)

Oversaw global performance strategy, operational transformation, and post-merger integration following Linnworks’ acquisition of SkuVault. Built and scaled international teams, championing continuous improvement, team development, and commercial performance in a high-growth SaaS environment.

Performance Strategy Post Merger Integration Scaling Teams

Head of Customer Success, EMEA

ConnectAndSell

Oct 2020 - Nov 2021 (1 year 1 month)

Built and led EMEA Customer Success function, creating scalable service delivery infrastructure and onboarding processes. Delivered strategic guidance to C-level stakeholders, increasing renewals and NRR through a data-backed customer engagement model.

Customer Success Service Delivery Onboarding Client Management Data Backed Engagement

Head of Sales, EMEA

FYXER

Feb 2019 - Jul 2020 (1 year 5 months)

Was the first commercial hire, building go-to-market and operational systems in a high-growth startup environment. Partnered with co-founders to design commercial strategy, support expansion, and funding milestones.

Go To Market Strategy New Business Acquisition Commercial Strategy Funding Milestones

Business and Sales Consultant

Patrick Mavros

Oct 2018 - Feb 2019 (4 months)

Generated over £250,000 in sales and led CRM implementation. Directed Cape Town exhibition, managing setup, sales, budget, and client engagement.

CRM Exhibit Management Budget Management

Client Manager and Business Development Lead

Marsh and McClennan

Feb 2017 - Sep 2018 (1 year 7 months)

Managed complex, multi-jurisdictional portfolios for UHNW and family office clients. Secured and nurtured global client relationships through direct and strategic outreach.

Client Management Business Development Portfolio Management Client Relationship Management Strategic Outreach Luxury Asset Sectors

Director of Events and Client Manager

Britannia Elevation

Sep 2015 - Jan 2017 (1 year 4 months)

Directed multi-jurisdictional event and client programmes across nine countries, working with UHNWIs, international dignitaries, royalty, and philanthropic stakeholders. Oversaw complex, cross-border fund allocation and financial oversight, ensuring transparency and alignment.

Event Direction Stakeholder Management

General Manager

Motswiri Camp, Botswana

Jun 2012 - Dec 2014 (2 years 6 months)

Led a team of 30 staff in remote luxury eco-camp operations, guest services, and logistics. Managed budgeting, transport coordination, and remote team operations.

Team Leadership Eco Camp Operations Guest Service Logistics Management Budgeting

Education

Degrees, certifications, and relevant coursework

University of Exeter

Bachelor of Arts, Middle Eastern Studies with Politics and Arabic

Grade: 2:1

Studied Middle Eastern Studies with Politics and Arabic, achieving a 2:1 classification. Gained comprehensive knowledge of the political landscape and cultural nuances of the Middle East, alongside proficiency in Arabic.