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George ZamoraGZ
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George Zamora

@georgezamora

I build people operations that improve profitability, retention, and organizational scale.

United States
Message

I've led people and operations transformation at Half Moon Empanadas and City Furniture and Ashley Home Stores, translating workforce strategy into profitability, retention, and cost outcomes. At Half Moon Empanadas, I led a cost and structure program that moved profitability from 8% to 11%.

I own the people function across six legal entities and 14 states, including HRIS, compensation, benefits, compliance, learning, workforce planning, and organizational design. I selected and implemented UKG as an enterprise HRIS, built centralized people infrastructure, and reduced hiring cycle time by 22% while supporting an 11-location expansion plan.

At City Furniture and Ashley Home Stores, I led HR integration for two acquisitions totaling 340+ employees, achieving 95% retention and capturing $2.1M in synergies. I also improved engagement by 15 points, reduced voluntary turnover from 22% to 19.8%, and built succession and leadership development programs that increased internal promotion and reduced external search costs.

Earlier, I delivered HR consulting for manufacturing and construction clients, building safety programs, leading organizational transformations, and reducing turnover. I'm a SHRM-SCP and Lean Six Sigma Black Belt, and I work fluently in English and Spanish.

Experience

Work history, roles, and key accomplishments

HE
Current

Director of People and Culture

Half Moon Empanadas

Oct 2024 - Present (1 year 11 months)

Owns the people function across six legal entities and fourteen states, reporting to the President. Led a cost and structure program that improved organizational profitability from 8% to 11% and implemented UKG as the enterprise HRIS.

Education

Degrees, certifications, and relevant coursework

BD

Bachelor's Degree

Bachelor's Degree

Completed a Bachelor's degree program.

Tech stack

Software and tools used professionally

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