George Tsarantanis

Owns end-to-end CRM and customer lifecycle strategy, from lead acquisition to retention and loyalty. Manages loyalty programmes and collaborates on CRM and BI dashboards to drive data-informed decisions.

Designed and executed data-driven CRM lifecycle strategies and targeted campaigns to improve retention and lifetime value. Built performance dashboards using Power BI and Google Looker Studio and led A/B testing initiatives.

Planned and delivered CRM strategies to drive customer retention and loyalty. Segmented the customer database to enable targeted and personalized marketing activities.

Created and implemented reactivation and retention campaigns for existing and new customers. Managed and optimized sales activities to re-engage dormant users and maximize player value.

Pursuing a part-time MBA with focus on business strategy, marketing, finance, and data-driven decision making.

Completed a degree in the Department of Philology.

Completed 140 hours of professional training in project initiation, planning, Agile methodologies, and stakeholder management.

Completed a course on the design of human resources policies and procedures.