Αλέξανδρος Καπογιάννης
@0001768
Data-driven Customer Experience leader with 9+ years improving engagement, performance, and product analytics.
GreeceWhat I'm looking for
I am a data-driven Customer Experience professional with over nine years' experience in gaming and retail, specialising in turning analytics into actionable commercial and product strategies that improve engagement, reduce churn, and lift revenue. I have led performance monitoring, A/B testing programs, and reporting digitalisation that delivered measurable uplifts — including a +12M YoY VLT business increase and a 13% GGR lift on activation days.
I bridge analytics, product design, and commercial strategy, owning end-to-end campaigns, cross-functional alignment, and market research to shape roadmaps and embed CX priorities across CRM, loyalty, retail and digital. I prioritise measurable, optimised customer journeys and building automated reporting frameworks for near real-time decision-making.
Experience
Work history, roles, and key accomplishments
Customer Experience Sr. Specialist
OPAP S.A.
Oct 2024 - Present (1 year 1 month)
Drove VLT business performance delivering a +12M YoY uplift and +13% GGR on activation days by designing engagement mechanics and owning end-to-end commercial plans and performance monitoring.
Product Analyst
OPAP S.A.
May 2022 - Sep 2024 (2 years 4 months)
Owned player and game performance analytics across 360Play and 2,200 stores, digitalized reporting reducing processing time by 90% and led a 9-month A/B test across 1,000 VLTs informing product optimization.
Group Business Analyst
Goody's – Everest | Vivartia FS
Apr 2019 - Apr 2022 (3 years)
Prepared C-level performance reviews and deployed automated self-service dashboards to accelerate decision-making; analysed product mix and identified cross-selling opportunities to improve margins.
Commercial Analyst – Sales & Proposals
Goody's – Everest | Vivartia FS
Oct 2016 - Mar 2019 (2 years 5 months)
Produced performance analyses for 2,500+ POS informing promotions and incentives, automated Excel/VBA reporting workflows reducing turnaround time by 40% and managed 10Min commercial proposals cross-functionally.
Sales Operations Analyst
Goody's – Everest | Vivartia FS
May 2015 - Sep 2016 (1 year 4 months)
Prepared dashboards and presentations improving manager and AM visibility; migrated reporting to TARGIT BI, cutting manual workload by 80% and reducing data inconsistencies.
Education
Degrees, certifications, and relevant coursework
HCHeriot-Watt University, Edinburgh Business School (Athens Campus)
Master of Business Administration, Business Administration
Completed an MBA at Edinburgh Business School (Heriot-Watt University) awarded in 2016, focusing on advanced business and management topics.
UAUniversity of West Attica
Bachelor of Business Administration, Business Administration
Awarded a Bachelor's Degree in Business Administration in 2012 with studies in business fundamentals and management practices.
Tech stack
Software and tools used professionally
Availability
Location
GreeceAuthorized to work in
Job categories
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