Mariam Gogua

I’m a marketing professional who’s always been curious about how people make decisions and how brands can communicate more effectively. I bring a balance of analytical thinking and creative execution, with experience across rebranding, loyalty programs, and social campaigns.

As a Brand Manager, I lead marketing and brand development for Way Mart, a 70-store convenience retail chain, while supporting broader company initiatives. I plan and execute monthly and weekly campaigns, driving customer engagement through both digital marketing and on-the-ground brand improvements.

I contribute to the development of mobile app and loyalty programs (60K+ users), supporting ongoing promotional activity and repeat visits. Using data analysis tools like Excel and Power BI, I track campaign performance, refine targeting, and collaborate with influencers to expand brand visibility and increase engagement across key social platforms.

Earlier, I worked as a Junior Marketer at Scoot, where I created and managed digital content and paid campaigns (Facebook & Google Ads), reaching 15K+ users per campaign and improving engagement and customer acquisition. I’m energized by cross-functional collaboration—turning market research and performance data into practical, engaging solutions.