Open to opportunities

Genesis Esser

@genesisesser

Message

I build AI-powered growth marketing systems that scale brands, leads, and revenue.

Canada

Message

What I'm looking for

I'm looking to lead AI-powered growth marketing, brand, content, and demand-generation initiatives where I can build scalable systems, improve acquisition performance, coach teams, and turn strategy into measurable revenue growth.

I've built and scaled brands across Canada and Latin America, including Emgo Play, where I grew annual revenue from $30,000 to $100,000 and built a full funnel generating 15+ qualified leads per month. I use Claude-powered workflows, Meta Ads, Google Ads, Wix, and HoneyBook to turn marketing work that takes weeks into hours.

At Paula Inc., I built marketing systems from zero and now lead marketing operations, AEO research, HubSpot, website launches, webinars, video, and content strategy. I've also coached teams, led integrated campaigns, and grown organic communities to 39,000+ followers.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Paula Inc.

Mar 2026 - Present (5 months)

Built AI-based design systems and workflows, cutting pitch deck production time from 2 months to under 1 day. Led marketing operations, including AEO research, HubSpot CRM, content strategy, and website launch.

Claude Design Systems AI Workflow Automation Answer Engine Optimization HubSpot Content Strategy SEO Webinar Production Video Production Social Media Project Management

Current

CEO & Growth Marketing Manager

Current

Emgo Play Inc.

Jan 2023 - Present (3 years 7 months)

Founded and scaled a children's event entertainment company, growing annual revenue from $30,000 to $100,000 (233% growth). Built AI-powered workflows and managed paid media, marketing funnels, and brand development.

AI Powered Marketing Claude Meta Ads Google Ads Wix Brand Development Content Marketing Lead Generation Budget Management Go To Market Strategy Instagram Marketing Project Management

Digital Marketing Strategist

Paula Inc.

May 2022 - May 2025 (3 years)

Built marketing structure from zero, including brand positioning, messaging, and campaign strategy. Developed social media strategies, implemented CRM systems, and coached a team of 2.

Marketing Strategy Brand Positioning Social Media Marketing CRM Implementation Team Coaching Campaign Management Content Strategy

Founder & Brand Creator

Tequestrella

Jan 2014 - Dec 2021 (7 years 11 months)

Founded a specialty food brand and scaled it to 39,000+ organic Instagram followers through content and community-driven marketing. Managed product development, vendor sourcing, and distribution partnerships.

Brand Development Content Marketing Instagram Marketing Product Development Vendor Management Distribution Event Sales

Digital Marketing Coordinator

ATB Communications

Dec 2018 - Oct 2019 (10 months)

Managed integrated marketing campaigns for multiple clients, ensuring on-time and on-budget delivery. Led a team of 10 marketing professionals and reported actionable insights to senior leadership.

Campaign Management Team Leadership Client Management Marketing Analytics

Marketing & Alliances Manager

Confidential

Mar 2018 - Oct 2018 (7 months)

Developed strategic alliances to expand company reach and increase market penetration. Executed online marketing initiatives contributing to quarterly revenue goals.

Strategic Alliances Online Marketing Market Penetration Revenue Growth

Founder & Event Producer

Producciones Estrella

Jan 2008 - Dec 2015 (7 years 11 months)

Founded and scaled an event production company, managing end-to-end operations including marketing, client acquisition, logistics, and on-site production. Built an organic Instagram community of 20,000+ followers.

Event Production Marketing Client Acquisition Logistics Team Management Instagram Marketing