Open to opportunities

Gene Knauer

@geneknauer

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Senior content marketing writer specializing in technology and B2B communications.

Zimbabwe

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What I'm looking for

I seek a dynamic role where I can leverage my writing expertise to drive impactful marketing strategies and foster brand growth.

I am a senior content marketing writer with extensive experience in crafting compelling narratives for technology companies and B2B communications. My work has spanned Fortune 500 giants such as AWS, Cisco, Google, and Microsoft, as well as innovative startups. I specialize in topics like enterprise data centers, cloud infrastructure, AI/ML, and data analytics. My content has driven hundreds of millions in sales and significantly enhanced brand recognition across various marketing campaigns.

Throughout my career, I have authored numerous articles, white papers, and blogs that resonate with target audiences. My book, “Herding Goldfish: The Professional Content Marketing Writer in an Age of Digital Media and Short Attention Spans,” reflects my commitment to effective communication in a fast-paced digital world. I have a proven track record of supporting high-profile projects and collaborating with diverse teams to deliver impactful content that meets strategic marketing goals.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Marketing Writer

Current

Knauer Technical Marketing

Oct 2019 - Present (5 years 7 months)

Supported Cisco Enterprise Networking, Executive Communications, and Customer Solutions Marketing, including executive blogs, white papers, and the Global Networking Trends Report. Contributed to Extreme Networks with partner marketing blogs, email, web content, and event marketing materials. Assisted Iron Mountain, GridGain Systems, Dell, and Fortinet with various content needs.

Content Marketing Executive Communication Partner Marketing Content Email Marketing Event Marketing Messaging Articles

Senior Copywriter

Google

Dec 2017 - Dec 2019 (2 years)

Supported Google Cloud Platform and the BigQuery data warehouse service. Developed various content assets including articles, blogs, e-books, white papers, and marketing emails.

Content Creation Cloud Computing Data Warehousing Technical Writing Articles

Senior Content Marketing Writer/Consultant

Cisco

Oct 1996 - Mar 2016 (19 years 5 months)

Supported various companies including Cisco Systems, Sify Technologies, VCE, and Verizon. For Cisco, wrote collateral, white papers, strategic messaging, case studies, blogs, video scripts, and eBooks. For Sify Technologies, supported the CEO and product managers with a massive Web site revision, collateral, case studies, speeches, presentations, sales training, trade journal articles, research, a

Content Strategy Video Scripts Ebooks Sales Training

Partner/Writer/Producer

Knauer, Gehrig Advertising and Public Relations

Jan 1989 - Feb 1995 (6 years 1 month)

Co-founded and managed a small advertising and public relations agency. Created distinctive and creative print advertising for a diverse portfolio of clients.

Advertising Public Relations Creative Direction Client Management Copywriting Art Direction Marketing Strategy Campaign Development

Account Manager, Writer/Producer

Arnold Public Relations

Jan 1988 - Dec 1989 (1 year 11 months)

Managed three key accounts: Xerox ink jet printer division, Wente Brothers Winery, and the Rheem Theater. Projects included developing materials for channel marketing programs and producing print and broadcast communications.

Account Management Public Relations Channel Marketing Broadcasting Content Development Project Management Marketing Campaigns Media Relations

Account Manager, Marketing Director

Knauer Consulting

Mar 1980 - Jan 1988 (7 years 10 months)

Managed and developed special client seminars on technology issues. Wrote articles for the firm in technical trade publications. Placed systems consultants on IT contracts with a clientele that included Chevron, Bank of America, Bechtel, Blue Cross of California, Crocker Bank, Federal Reserve Bank, Apple Computer, and Levi Strauss & Co.