Sheila Kemunto
@sheilakemunto
Full-funnel performance copywriter turning data-led research into high-converting ads, landing pages, and CRM messaging.
ZimbabweWhat I'm looking for
I’m a full-funnel performance marketing writer and Lead Copywriter who turns research into copy that feels natural, engaging, and action-driven. At Höski, I write high-converting ad copy for Meta and Google, develop UGC and static ads, and build landing page frameworks for B2B, DTC, SaaS, and e-commerce clients.
I also create email campaigns and automated flows using Klaviyo and the GoHighLevel CRM, while facilitating communication between the writing team and other departments to optimize outcomes. I review analytics to refine copy, messaging, and funnel direction, and I oversee editing processes to keep quality and consistency high.
Previously, as a Social Media Curator at RODA marketing, I developed and managed monthly social media copy across a diverse portfolio while keeping brand voice consistent and applying platform-specific trends and best practices. I’ve also written SEO-focused content and deep, technically accurate material as a freelance content writer, including fashion and drone/drone technology topics—always translating complex information into clear, human messaging.
Experience
Work history, roles, and key accomplishments
☑ Write high-converting ad copy for Meta, Google, UGC, and static ads.
☑ Facilitate communication between the writing team and various departments to optimize project outcomes.
☑ Develop full landing page frameworks based on competitive market research, for high-ticket (B2B, DTC, SaaS), and e-commerce clients.
☑ Develop email campaigns and automated flows for a diverse portfolio of clients using K
☑ Developed and managed monthly social media copy for a diverse portfolio of brands, including roofing companies, care homes, beverage brands, and educational institutions.
☑ Focused on maintaining brand voice and engagement month after month through thoughtful messaging and content planning.
☑ Researched and applied platform-specific trends and best practices to keep content relevant and aligned
☑ Took full creative ownership of blog content, exploring fit, fabric, and versatility while adapting traditional and heritage designs to contemporary fashion narratives.
☑ Wrote long-form fashion content across men’s and women’s wear, blending trend analysis with classic styling to position timeless pieces within modern wardrobes.
☑ Researched global fashion trends and styling principles, then tr
☑ Wrote in-depth technical content on drone hardware, software, and flight capabilities, breaking down new product releases and feature differences.
☑ Researched and compared emerging drone technologies, translating complex specifications into clear, accurate explanations for both technical and non-technical audiences.
☑ Produced educational and use-case-driven articles, including public safety an
☑Used Google Docs, Asana, and Slack to store and share documents.
☑Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free articles.
☑Used Microsoft Word, Google Docs, and SharePoint to store and share documents.
☑Ghostwrote articles for different clients in the entertainment, health, and sports industries, incorporating relevant Search Engine Optimization terms and interlinking.
☑ Produced blog content across mixed verticals, from celebrity profiles and lifestyle features to pet-related articles, requiring rapid topic research and tone adaptation. This range of work sharpened editorial judgment, research skills, and the ability to structure engaging blog content across unfamiliar topics.
Education
Degrees, certifications, and relevant coursework
Jomo Kenyatta University of Agriculture and Technology (JKUAT)
Bachelor of Science - BS, Biochemistry and Molecular Biology
2017 - 2022
Jomo Kenyatta University of Agriculture and Technology
Bachelor of Science, Biochemistry and Molecular Biology
2017 - 2022
Earned a Bachelor of Science in Biochemistry and Molecular Biology at Jomo Kenyatta University of Agriculture and Technology from 2017 to 2022.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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