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Gathoni wamaeGW
Open to opportunities

Gathoni wamae

@gathoniwamae

I build multisensory brand identities and PR strategies that turn businesses into unforgettable brands.

Spain
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What I'm looking for

I'm looking to build memorable brand ecosystems through strategic PR, narrative design, and multisensory experiences, particularly for corporate and lifestyle brands in luxury, FinTech, and hospitality.

I founded Brand Sculpt in Barcelona, where I transform businesses through multisensory storytelling and strategic PR. I launched Detour, a narrative-driven digital platform, and developed sensory brand identities for Chaii and Uroboro.

Previously, I led PR and media strategy for clients including Qatar Airways, Standard Chartered, Kenchic, TransUnion, Holiday Inn, Moët & Chandon, and Clarins. My work at African Elite Group generated 1.5M+ organic impressions, increased Instagram engagement by 48%, and supported launches including the M-Pesa GlobalPay Virtual Card.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

ELISAVA Faculty of Design and Engineering logoEE

ELISAVA Faculty of Design and Engineering

Master of Arts, Branding

2025 -

Pursuing a Master's degree in Beyond Branding, focusing on strategic foresight, brand ecosystem design, and multisensory brand assets.

United States International University logoUU

United States International University

Bachelor of Arts, Journalism

2017 - 2021

Earned a Bachelor of Arts in Journalism, with coursework in strategic PR, media relations, and crisis management.

Tech stack

Software and tools used professionally

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