I build culturally grounded brands and institutions that connect with real audiences combining strategy with visual systems across art, publishing, fashion, and community-led storytelling. Rooted in cultural specificity and underrepresented voices, my work translates across markets: the same instinct that resonates in the Global South resonates in New York, Seoul, or anywhere culture lives.
Open to opportunities
Ahmad Zaghmouri
@ahmadzaghmouri
I build Global South-centered cultural platforms, brands, and visual systems at scale.
SpainWhat I'm looking for
I've built and scaled cultural platforms centered on Global South voices, including BLTNM Records, which grew to 460K+ subscribers and 100M+ views across music, fashion, and cultural work.
At TBA21, I lead communications and community strategy for an international contemporary art foundation, directing programming and publications for global audiences. I've also led institutional and grassroots rebrands, including Sa7ten.org, translating decolonial principles into visual communication, media strategy, and brand identity.
Through Benzene.ltd and Yesterday, Come Closer, I develop culturally grounded fashion, publishing, archive, and audiovisual work that connects contemporary art, postcolonial critique, and public access. I lead creative teams, produce international events, and build visual systems that stay coherent across digital platforms, partnerships, merchandise, and live experiences.
Experience
Work history, roles, and key accomplishments
TB
Current
Communication Officer & Community Strategist
TBA21
Jun 2026 - Present (3 months)
Directs communications and community strategy for an international contemporary art foundation, maintaining brand coherence at institutional scale.
Education
Degrees, certifications, and relevant coursework
BD
BAU College of Arts and Design
Master's, Communication and Digital Content Creation
Pursued a Master's in Communication and Digital Content Creation.
SAE Institute
Bachelor of Arts, Audio Production
Earned a Bachelor of Arts in Audio Production.
RS
Ramallah Friends School
International Baccalaureate, General Studies
Completed the International Baccalaureate program.
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
SpainAuthorized to work in
Website
moonistudio.comPortfolio
instagram.com/mouriiiiiiiiiiSalary expectations
40k-100k USD
Social media
Job categories
Skills
Brand StrategyBrand DirectionCreative DirectionInstitutional StrategyCommunity StrategyVisual IdentityDesign SystemsVisual ConsistencyTeam LeadershipEvent ProductionPublishingMedia StrategyProject ManagementAdobe Creative SuiteCanvaAffinitiesTouchdesignerDaVinci ResolvePremiere ProNotionGoogle WorkspaceAudio ProductionPhotographyMENAArabicEnglishAnalog
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