Roberto Hernandez
@robertohernandez1
Brand designer who leads creative direction and brand systems for standout visual identity.
SpainWhat I'm looking for
I’m a brand designer and founder who specializes in branding, turning ideas into cohesive visual worlds. At UAI Studio, I lead multiple branding branches with decades of responsibility, enjoying the challenge of shaping emotion and imagination through design.
I’ve also headed branding work for major sports events, where I managed brand consistency across complex rollouts and supported sponsor-focused deliverables. I successfully helped deliver measurable audience impact and led teams and external studios to produce polished brand experiences, from concept to final assets.
Experience
Work history, roles, and key accomplishments
Founder and Creative Director
Uai Studio
Jun 2021 - Present (5 years 1 month)
Founded and leads Uai Studio, a branding-focused creative studio working with clients including F.C. Barcelona, Rockwool, SailGP, and The Ocean Race.
Head of Branding
The Ocean Race
Aug 2018 - Jun 2021 (2 years 10 months)
Successfully led implementation of a new brand while coordinating with external studios and managing a dedicated team to deliver visual and formal consistency.
Brand Designer
Volvo Ocean Race
Feb 2013 - Aug 2018 (5 years 6 months)
Collaborated across departments to create brand-supporting graphic materials for global events, including sponsor and team support, and led a small design team to deliver across editorial, graphic, animation, and event design needs.
Education
Degrees, certifications, and relevant coursework
Fundesem Business School
Master's degree, Brand Management
2019 - 2020
Earned a master’s degree in brand management at Fundesem Business School from 2019 to 2020.
Mr Marcel School
Workshop, Graphic Design
Completed a graphic design workshop at Mr Marcel School in 2015.
Mr Marcel School
Workshop, Editorial Design
Completed an editorial design workshop at Mr Marcel School in 2015.
Mr Marcel School
Workshop, Design Thinking
Completed a design thinking workshop at Mr Marcel School in 2015.
CEI Valencia
Postgraduate, Graphic Design
Postgraduate training in graphic design at CEI Valencia in 2005.
University of Valencia
Technical Engineering, Industrial Platforms (Technical Engineering)
1999 - 2002
Completed technical engineering studies in industrial platforms at the University of Valencia from 1999 to 2002.
Availability
Location
SpainAuthorized to work in
Job categories
Skills
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