Garima Agrawal
@garimaagrawal1
Growth and performance marketing lead: paid acquisition, brand and community, CRM, and the teams behind them. Consumer, fintech and NGO brands.
IndiaWhat I'm looking for
At Chaos Design, I lead digital fundraising and multi-account operations for UNICEF India and UNICEF ESAR. I delivered UNICEF India's lowest global cost of new donor acquisition, reducing CPA by an average of 18% month-on-month while managing approximately ₹2 crore in monthly media spend.
I've owned UNICEF ESAR from the RFP win and market-entry strategy through creative and execution in a region with historically low donor penetration. I also managed Book Your Cargo end-to-end across creative, performance advertising, CRM, newsletters, and social, retaining the client through an internal incident.
I build teams and operating systems alongside growth work. At Chaos Design, I managed a 10-person digital and creative team, hired senior performance marketers, restructured the digital function, and partnered on budgeting, financial planning, invoicing, and collections.
As a founding-team operator at Indian Women in Dubai, I've grown from intern to the leadership team while helping scale a 150K+ member community across social, email, and WhatsApp. I've led product launches, strategic pivots, community programming, events, partnerships, and vendor operations.
Experience
Work history, roles, and key accomplishments
VP Operations
Chaos Design
Oct 2022 - Present (4 years 1 month)
Progressed from Senior Account Manager to Senior Account Director to VP Operations. Led UNICEF India digital fundraising to the lowest cost per new donor in UNICEF's global network (avg 18% MoM CPA cut, ~INR 2 Cr/month media). Lead UNICEF ESAR (RFP win, market entry). Built a 10-person digital and creative team; drove the RFP pipeline; redesigned budgeting and invoicing.
Head of Business Operations
Indian Women in Dubai
Aug 2020 - Present (6 years 3 months)
Founding-team member since 2020: grew from intern to Marketing Lead to Head of Business Operations. Scaled the community from 60,000 to 150,000+ members across social, email and WhatsApp. Lead product launches, brand growth, partnerships, events and the operations team alongside the founder.
Social & Performance Marketing Manager
MZ Digital Marketing
Jan 2021 - Nov 2021 (10 months)
Remote role with a US agency. Ran social media and paid social for 6 home-remodeling clients: content calendar, design and execution. Generated ~500 qualified leads in a quarter through targeted Facebook ads and grew account reach and engagement by over 200%.
Marketing & Communications Intern
ODeX
Jun 2020 - Dec 2020 (6 months)
Shipping-tech company, early growth phase. Ran social media channels for the company and its parent, supported the new website build, and created content and creatives across brand and marketing workstreams.
Education
Degrees, certifications, and relevant coursework
Welingkar Institute of Management
Master of Business Administration, Retail Marketing
Pursued a PGDM/MBA with a focus on Retail Marketing.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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