Open to opportunities

Lala Arboleda

@karlardoriguez

Message

E-commerce operations and digital marketing leader driving Shopify growth and fulfillment.

United States

Message

What I'm looking for

I seek a role where I can lead e-commerce operations and marketing, optimize fulfillment and workflows, and drive measurable revenue growth within a collaborative, growth-oriented team.

I am an e-commerce and operations professional with 5+ years managing Shopify storefronts, fulfillment logistics, and digital marketing to drive revenue and operational efficiency. I have overseen large product catalogs, scaled fulfillment to peak demand, and executed email, SMS, and social campaigns that supported multi-million dollar online sales.

I build and optimize e-commerce infrastructure end-to-end— from theme and catalog configuration to automated marketing workflows and packaging logistics—while producing branded visual assets and coordinating retail, warehouse, and customer support teams across multiple locations.

Experience

Work history, roles, and key accomplishments

Current

E-commerce & Operations Manager

Current

The Shop 147

Oct 2020 - Present (5 years 5 months)

Managed Shopify storefront and multi-location retail operations, driving $2M+ annual online revenue and 85%+ year-over-year sales recovery; processed up to 1,400 orders/month during peaks with same-day fulfillment.

Shopify order fulfillment Inventory Management Klaviyo Yotpo Email Marketing SMS Marketing Shipping & Logistics Product Photography

Current

Founder / E‑commerce Operator

Current

LAFM Studio

May 2023 - Present (2 years 10 months)

Built and operate a handmade-product Shopify store end-to-end, handling theme customization, inventory planning, email automation, fulfillment, and branded marketing assets.

Shopify Email Automation Inventory Planning order fulfillment Product Photography Visual Merchandising Packaging Design