Open to opportunities

Gabriela Colina

@gabrielacolina

Account Manager across advertising and global brands, managing Levi’s and Dockers campaigns across nine countries and Pepsi campaigns in Panama.

Spain

Message

At Educa Edtech Group, I conceptualized and produced an online employability workshop that reached 1,228 registrations, 66% more than the previous department event. I also shifted the format toward practical tutorials and created downloadable resources.

At Zenith Sports, I defined and executed the annual marketing plan across Football, Paddle and Basketball. I led partnership launches with Real Valladolid CF, Girona FC and Deportivo Saprissa, and launched an affiliate program in Spain and LATAM.

At Levi's and Dockers, I managed regional brand and communications activity across nine countries. I coordinated integrated campaigns, managed a 500K USD budget and led the regional implementation of the global “Levi’s 150 Years of 501” campaign.

At DDB El Taier, I managed the Pepsi Panama account and coordinated cross-functional teams on campaigns for Pepsi, Canada Dry and Malta Vigor. Earlier, at Pixel E-commerce, I managed e-commerce projects for over 15 clients, coordinating online store launches on Shopify and WordPress.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Educa Edtech Group

Jan 2025 - Present (1 year 9 months)

Conceptualized, designed, and produced an online employability workshop for the alumni community, reaching 1,228 registrations. Defined the strategic pivot from lecture format to practical tutorials and produced downloadable resources with a 42% download rate.

Content Strategy B2B Prospecting LinkedIn Blog Workshop Design Project Management

Marketing Manager

Zenith Sports

Jan 2024 - Jan 2025 (1 year)

Defined and executed the annual marketing plan for three brand verticals, coordinating with sales, management, and product. Led go-to-market of partnership launches with Real Valladolid CF, Girona FC, and Deportivo Saprissa, and executed the rebranding of the brand identity.

Marketing Strategy Go To Market Brand Identity Affiliate Marketing KPI Analysis Cross functional Coordination

Brand and Communications Marketing Manager

Levi's and Dockers

Jan 2023 - Dec 2023 (11 months)

Managed regional brand and communications for Levi's, Dockers, and Denizen across 9 countries, overseeing a budget of 500K USD. Coordinated 360° campaigns integrating OOH, retail activations, events, digital, and influencer marketing, and led the regional implementation of the global 'Levi's 150 Years of 501' campaign.

Brand Management Budget Management 360° Brand Campaigns Trade Marketing Influencer Marketing Regional Coordination

Account Manager

DDB El Taier

Jan 2021 - Dec 2023 (2 years 11 months)

Managed international accounts for FMCG brands including Pepsi, Canada Dry, and Malta Vigor. Acted as main point of contact with clients, coordinated cross-functional teams of up to 7 people, and monitored campaign performance through KPIs.

Account Management Customer Relationship Management Campaign Coordination KPI Analysis Cross functional Leadership

Digital Account Manager

Pixel E-commerce

Jan 2020 - Dec 2021 (1 year 11 months)

Managed e-commerce accounts and projects for over 15 clients. Coordinated the development and launch of online stores on Shopify and WordPress, and analyzed performance metrics to prepare strategic reports.

Ecommerce Shopify WordPress Project Management Data Analysis Client Reporting