At BIOCELLS DISCOVERIES INTERNACIONAL, I lead national commercial planning and a 20-person team. I designed regional and customer segmentation and pricing strategies, achieving 104% of the 2025 budget and 26% year-to-date growth in 2026.
I also use CRM data to build Power BI dashboards for business-line KPIs and OKRs, and developed a public-sector strategy that reached 111% year-to-date performance in 2026. As Controller - Stem Cells and Genomics, I managed budgets and P&L for two business lines and coordinated Genomics online campaigns that contributed to approximately 12% year-to-date growth.
Earlier, at UBER EATS I managed a USD 50,000 monthly campaign and commercial-strategy budget across 20 major Quito brands. At DINERS CLUB DEL ECUADOR, I managed key merchant partnerships and campaigns, and earlier oversaw a USD 15 million investment portfolio.
