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Frederick Franks

@frederickfranks

SEO Director at Local RankingCoach who developed a search campaign contributing approximately $370K in revenue over three months.

At Local RankingCoach, Inc., I lead technical and local SEO strategy for clients across home services, healthcare, legal, and mortgage. I conduct research and audits, then implement improvements to site architecture, location pages, and Google Business Profiles.

I apply structured data, semantic SEO, E-E-A-T, and AEO/GEO methods to prepare content for AI-powered search. I also develop Python- and Next.js-based SEO workflow tools, using ChatGPT, Grok, and Manus AI in research and optimization.

At Vetcon HVAC & PlumbingServices, Inc., I built in-house SEO, Google Ads, local search, and lead-generation programs that supported growth to approximately $1.3M in annual revenue. Earlier, I founded Acme Logistic Inc., grew annual brokerage sales beyond $3M, and sold the company for $1.7M in 2013.

Experience

Work history, roles, and key accomplishments

VI

Current

Owner | Director of Digital Marketing & Business Development

Current

Vetcon Construction Services, Inc.

Jan 2024 - Present (2 years 10 months)

Direct SEO, website content, Google Business Profile optimization, and online lead generation for construction and roofing services. Coordinate marketing priorities with service demand and sales opportunities.

SEO Content Strategy Google Business Profile Lead Generation Business Development

LI

Current

Owner | SEO Strategist & Digital Marketing Consultant

Current

Local Ranking Coach, Inc.

Jan 2005 - Present (21 years 10 months)

Lead technical and local SEO strategy for clients across multiple industries, translating search demand into content and acquisition priorities. Implement improvements to location pages, metadata, internal linking, and Google Business Profiles.

Technical SEO Local SEO Keyword Research Competitor Research Site Architecture Structured Data Semantic SEO E E A T AEO GEO Python Next.js ChatGpt Grok Manus Ai

VI

Owner | Director of Digital Marketing & Operations

Vetcon HVAC & Plumbing Services, Inc.

Jan 2019 - Dec 2024 (5 years 11 months)

Built and managed in-house SEO, Google Ads, Google Business Profile, and lead generation programs supporting growth to approximately $1.3M in annual revenue. Developed service-area content and targeted campaigns for HVAC and plumbing.

SEO Google Ads Google Business Profile Lead Generation Content Strategy

LL

Owner | Real Estate Broker & Digital Marketing Director

Local Realty Service, LLC

Jan 2014 - Dec 2019 (5 years 11 months)

Managed website marketing, local SEO, and lead generation for residential real estate. Developed client relationships and negotiated transactions.

Local SEO Lead Generation Real Estate Client Relations Negotiation

AI

Founder | Freight Broker & Logistics Operations Manager

Acme Logistic Inc.

Jan 2009 - Dec 2013 (4 years 11 months)

Built digital acquisition and commercial sales programs; grew annual brokerage sales beyond $3M and sold the business for $1.7M in 2013.

Digital Acquisition Sales Logistics Business Development

KM

Owner | Mortgage Broker & Business Development

KeySolutions Mortgage

Jan 2005 - Dec 2007 (2 years 11 months)

Built the website and managed SEO, PPC, online lead generation, and referral development; grew reported annual loan production to $9M–$14.5M.

SEO PPC Lead Generation Referral Development Mortgage

TW

Founder | SEO Consultant

The SEO Whiz

Jan 2001 - Dec 2005 (4 years 11 months)

Founded an SEO consultancy serving approximately 15 clients; delivered HTML websites, on-page optimization, keyword research, and link building.

SEO HTML On Page SEO Keyword Research Link Building

Education

Degrees, certifications, and relevant coursework

II

ITT Technical Institute

Bachelor of Science, Electrical Technology

Bachelor of Science in Electrical Technology from ITT Technical Institute in Indianapolis, IN.

MI

Microsoft

Microsoft Certified Professional, Information Technology

Microsoft Certified Professional certification.

LO

Lotus

Lotus Notes Administration Certification, Information Technology

Lotus Notes Administration certification.

Tech stack

Software and tools used professionally

Next.js

Google Analytics

Google Search Console

Python

WordPress

Microsoft Excel

Google Ads

Grok

Manus AI

ChatGPT

Availability

Looking for a job

Location

United States

Authorized to work in

Salary expectations

80k+ USD

Social media

Job categories

SEO Director SEO Manager SEO Strategist Digital Marketing Director

Skills

SEO Strategy Technical SEO Local SEO Google Business Profile SEO Audits Keyword Research User Intent Site Architecture Internal Linking Structured Data Core Web Vitals Content Strategy E E A T AEO GEO

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