Francy Sánchez

I lead the design team. I set quality standards, review deliverables and give clear creative feedback.

I design and optimize e-commerce experiences focused on conversion: product pages, A/B test variants, buy boxes and full funnels.

Brands I've worked on include Lummia and MUMU, two big brands in Colombia, plus Nutri11, Gummy Box, Carbinox and Alfasent.

I lead AI-assisted design workflows. I de

Designed an e-commerce platform from scratch. I adapted the brand into a structured UI system that helped the company move from WhatsApp sales to a scalable digital channel, reaching more than $20,000 USD in monthly sales in its first year.

I also design UI and UX for digital products, including apps, user flows, billing systems and component libraries.

Designed e-commerce interfaces focused on conversion. I worked with CRO specialists and developers to turn test results into clear, better-performing pages.

Led all creative production for Colombia and Ecuador: social media campaigns, email marketing, event materials, print collateral, and internal presentations.

Developed content strategies aligned with local market needs and grew the Facebook community by 10% across both countries.

Managed brand image consistency across all channels and coordinated with suppliers for print and event production.

Built the new visual identity of Leal from the ground up: logo architecture, color system, typography, iconography, co-branding rules and social media guidelines, all in a complete brand book.

The identity was launched at an official company event with the full team of 100 people. The case study has since reached 12,000+ views and 523 likes on Behance.

I worked with Colombian brands where design was key to their communication. Together with the team, I built the image of several brands, developing digital materials, merchandising, design content for email marketing, events, social media, and planning photo shoots.

At the advertising agency RC Farías, I started my professional internship and, due to my performance, I had the opportunity to continue as a Junior Designer. In this role, I gained valuable experience both creatively and in using design tools. I worked with clients from various industries such as fashion, food, and finance, creating digital and print graphic materials based on their needs and requ