I like working with a fast-moving, data-driven team able to run experiments and user tests. I would love to work with a startup with a product-driven growth strategy.
JSOpen to opportunities
Juan Salazar
@salazarpardo
Bogotá based full stack designer and front-end developer.
ColombiaWhat I'm looking for
I have 15+ years of experience creating user experiences and interfaces for desktop, mobile, and web apps and 8+ years of experience leading design for startups in FinTech, Social Commerce, Video Marketing, and Logistics (SaaS).
Experience
VEProduct Designer
Velostics
Jan 2023 - Present (1 year 9 months)
Responsible for Digital Product Design, Branding & Communications Design. Led UI, UX, Visual Design, Video Explainer, Conversion Rate Optimization, Experimentation, Front End Development.
SAFull-stack Designer
Salazarpardo
Dec 2011 - Present (12 years 10 months)
Digital Product Design, Branding & Communications Design, Project Management, UI, UX and Visual Design, Conversion Rate Optimization, Front End & Full Stack Development.
GOProduct Designer
Goodkind
Sep 2021 - Nov 2022 (1 year 2 months)
Responsible for product design of a video messaging platform. Led the brand update, website, video page, web app, and mobile app redesign and the transition from Sketch to Figma. I created a new visual language and design system in Figma to improve consistency across its web and mobile products.
KanbanVisual DesignUsability TestingUX ResearchUsabilityFigmaMobile Application DesignUser FlowsCreative DirectionPrototypingDesign SystemsCorporate IdentityUser ResearchProduct DesignColor TheoryBrandingWireframingMobile DesignLogo DesignTypographyUser Experience Design (UED)User Experience (UX)Information ArchitectureInterpersonal CommunicationWeb Design
HULead Visual Designer
Huge
Apr 2021 - Oct 2021 (6 months)
Lead UX Designer, Google Web Stories for WordPress.
Lead Visual Designer, Android Auto.
ELDesign Director
Elenas
Oct 2018 - Mar 2020 (1 year 5 months)
Responsible for managing the product & tech team, and handling all aspects of Branding, Product design and UX / UI, from concept to product development and testing. As part of the founding team, I was involved in the creation of the brand and MVP, and helped the company reach Product Market Fit in its early stages, and develop a v2 that allowed them to reach transactional profitability, while main
KanbanVisual DesignUsability TestingUX ResearchUsabilityMobile Application DesignUser FlowsConversion OptimizationCreative DirectionPrototypingDesign SystemsCorporate IdentityUser ResearchProduct DesignColor TheoryWireframingMobile DesignLogo DesignTypographyUser Experience Design (UED)User Experience (UX)Information ArchitectureInterpersonal CommunicationWeb DesignReactJS
RODesign Director
Rocket.la
Sep 2015 - Jul 2018 (2 years 10 months)
In this venture-backed fintech startup, my main KPI was keeping low user acquisition cost using Conversion Rate Optimization techniques in our landing pages, but I was also responsible for handling all aspects of product and design in general, from communications and keynotes, to ideation and concept creation, product development, information architecture / rapid prototyping using Adobe XD, and fi
KanbanVisual DesignUsability TestingUX ResearchUsabilityUser FlowsConversion OptimizationCreative DirectionPrototypingDesign SystemsUser ResearchProduct DesignColor TheoryWireframingMobile DesignAdobe IllustratorTypographyUser Experience Design (UED)User Experience (UX)Information ArchitectureInterpersonal CommunicationWeb Design
PSLead UI / UX
Publicaciones Semana
May 2013 - Jul 2015 (2 years 2 months)
Led the redesign of all publication websites. Developed a common responsive framework and style guides to speed development of new sites and features, making them easier to support.
CSUI & UX Designer
Carvajal Tecnología y Servicios
Dec 2012 - May 2013 (5 months)
Developed the UI / UX for the geo-location app Cerca de Mí by Banco de Bogotá in its mobile and desktop versions. Mobile development using open source HTML / CSS / JS frameworks (Lungo) and Google Maps API.
ZIFront End Developer
ZemoGA, Inc.
Sep 2012 - Nov 2012 (2 months)
Responsible for the development of new features and UI debugging and optimization for MyGofer.com (by Sears). Development from wireframes in HTML, CSS3, Javascript, and jQuery.
Tech stack
Learn about the tools and technologies that Juan likes to use.
Availability
Open to opportunities
Location
ColombiaAuthorized to work in
Website
www.salazarpardo.comSalary expectations
72k-120k USD
Skills
UX DesignFigmaUI DesignCSSProduct DesignUser ExperienceUser TestingProduct DesignerWeb DesignHTMLUXSEOProduct StrategyLead GenerationVisual DesignDesign SystemsIllustratorReactDiscoveryWireframingPrototypingJavaScriptReact NativeHubSpotContentfulNext.jsKanbanUsability TestingUX ResearchUsabilityMobile Application DesignUser FlowsCreative DirectionCorporate IdentityUser ResearchColor TheoryBrandingMobile DesignLogo DesignTypographyUser Experience Design (UED)User Experience (UX)Information ArchitectureInterpersonal CommunicationUIDigital Product DesignBranding & Communications DesignProject ManagementConversion Rate OptimizationFront End & Full Stack DevelopmentConversion OptimizationReactJSAdobe IllustratorjQuery
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