Open to opportunities

Juan Salazar

@salazarpardo

Message

Bogotá based full stack designer and front-end developer.

Colombia

Message

What I'm looking for

I like working with a fast-moving, data-driven team able to run experiments and user tests. I would love to work with a startup with a product-driven growth strategy.

I have 15+ years of experience creating user experiences and interfaces for desktop, mobile, and web apps and 8+ years of experience leading design for startups in FinTech, Social Commerce, Video Marketing, and Logistics (SaaS).

Experience

Product Designer

Velostics

Jan 2023 - Present (1 year 4 months)

Responsible for Digital Product Design, Branding & Communications Design. Led UI, UX, Visual Design, Video Explainer, Conversion Rate Optimization, Experimentation, Front End Development.

Product Design UI UX Visual Design Figma Mobile Application Design

Full-stack Designer

Salazarpardo

Dec 2011 - Present (12 years 5 months)

Digital Product Design, Branding & Communications Design, Project Management, UI, UX and Visual Design, Conversion Rate Optimization, Front End & Full Stack Development.

Digital Product Design Branding & Communications Design Project Management UI UX Visual Design Conversion Rate Optimization Front End & Full Stack Development

Product Designer

Goodkind

Sep 2021 - Nov 2022 (1 year 2 months)

Responsible for product design of a video messaging platform. Led the brand update, website, video page, web app, and mobile app redesign and the transition from Sketch to Figma. I created a new visual language and design system in Figma to improve consistency across its web and mobile products.

Lead Visual Designer

Huge

Apr 2021 - Oct 2021 (6 months)

Lead UX Designer, Google Web Stories for WordPress.
Lead Visual Designer, Android Auto.

Kanban Visual Design Usability Testing Usability Figma User Flows Prototyping Design Systems Product Design Color Theory Wireframing Typography User Experience Design (UED)User Experience (UX)Interpersonal Communication Web Design

Design Director

Elenas

Oct 2018 - Mar 2020 (1 year 5 months)

Responsible for managing the product & tech team, and handling all aspects of Branding, Product design and UX / UI, from concept to product development and testing. As part of the founding team, I was involved in the creation of the brand and MVP, and helped the company reach Product Market Fit in its early stages, and develop a v2 that allowed them to reach transactional profitability, while main

Design Director

Rocket.la

Sep 2015 - Jul 2018 (2 years 10 months)

In this venture-backed fintech startup, my main KPI was keeping low user acquisition cost using Conversion Rate Optimization techniques in our landing pages, but I was also responsible for handling all aspects of product and design in general, from communications and keynotes, to ideation and concept creation, product development, information architecture / rapid prototyping using Adobe XD, and fi

Lead UI / UX

Publicaciones Semana

May 2013 - Jul 2015 (2 years 2 months)

Led the redesign of all publication websites. Developed a common responsive framework and style guides to speed development of new sites and features, making them easier to support.

Kanban Visual Design Usability Testing Usability Creative Direction Design Systems Color Theory Wireframing Mobile Design Adobe Illustrator Typography User Experience Design (UED)User Experience (UX)Information Architecture Interpersonal Communication Web Design

UI & UX Designer

Carvajal Tecnología y Servicios

Dec 2012 - May 2013 (5 months)

Developed the UI / UX for the geo-location app Cerca de Mí by Banco de Bogotá in its mobile and desktop versions. Mobile development using open source HTML / CSS / JS frameworks (Lungo) and Google Maps API.

Visual Design Usability Testing Usability User Flows Color Theory Wireframing Mobile Design Typography User Experience Design (UED)User Experience (UX)Interpersonal Communication Web Design

Front End Developer

ZemoGA, Inc.

Sep 2012 - Nov 2012 (2 months)

Responsible for the development of new features and UI debugging and optimization for MyGofer.com (by Sears). Development from wireframes in HTML, CSS3, Javascript, and jQuery.