Open to opportunities

Natalia Rodríguez

@nataliarodrguez

UX/UI Designer | 10+ years in UX, UI, e-commerce, retail, user research, wireframing, prototyping, and digital product design.

Colombia

Message

What I'm looking for

Busco seguir creciendo en diseño de producto digital, trabajando en entornos colaborativos donde pueda traducir necesidades de negocio en interfaces claras y funcionales. Quiero impulsar la optimización de experiencias de e-commerce, con consistencia visual responsive y apoyo con IA generativa.

UI/UX Designer with experience in e-commerce and digital design in corporate environments.

I have over 10 years of experience in visual and digital design, evolving towards the construction and optimization of interfaces for e-commerce platforms. I work on translating business needs into clear, functional digital solutions that are consistent with the user experience.

My profile integrates visual criteria, understanding of the retail environment, and progressive development in UX methodologies and collaborative design tools. I am interested in continuing to grow in digital teams where design is a strategic part of the product and the business.

Experience

Work history, roles, and key accomplishments

Current

E-commerce UX/UI Designer

Current

Panamericana Librería y Papelería S.A.

Jun 2017 - Present (9 years 3 months)

Designed and optimized UX/UI for e-commerce platforms.
Designed UX/UI solutions for e-commerce experiences.
Optimized UX/UI and digital experiences for e-commerce.
Designed user-centered UX/UI for digital commerce.
Created intuitive UX/UI for e-commerce platforms.
Enhanced e-commerce experiences through UX/UI design.
Designed digital interfaces for e-commerce and retail.

UI UX Design VTEX Information Architecture Responsive Design Interaction Design HTML CSS Visual Design Landing Page Design

Graphic Designer

Age Diseño Visual

Jan 2016 - Jan 2017 (1 year)

Developed visual identity systems and digital design assets for multiple sectors. Translated brand and business needs into clear, functional, and consistent digital visual solutions.

Visual Identity Design Digital Design Visual Design Brand Consistency Adobe Creative Suite Interaction Design Art Direction Responsive Design Creative Systems

Graphic Designer

Grupo Studio 5

Jan 2013 - Jan 2016 (3 years)

Designed digital pieces and advertising materials with a commercial focus. Produced campaign-ready creative assets aligned with business goals and visual standards.

Digital Design Advertising Design Visual Design Graphic Design Adobe Creative Suite Art Direction Layout Design Creative Production