UX/UI Designer focused on building scalable design systems and data-driven user flows. Though my English is currently limited to technical reading, I am a relentless fast learner who always delivers. I use my advanced Figma skills to streamline handoffs and transform business goals into seamless, accessible experiences.
Open to opportunities
GIRASOL WEB DISEÑO
@maria_marin_ux_ui
Diseñadora UX/UI Product Strategy | Acelero la conversión y adopción de productos tech y e-commerce mediante sistemas deigación de riesgos de negocio.
ColombiaWhat I'm looking for
Diseñadora UX/UI experiencia en e-commerce y productos digitales, operando bajo un enfoque firmemente orientado a la mitigación de riesgos de negocio y la validación. Mi proceso metodológico se basa en la inmersión profunda y la recolección de datos cuantitativos mediante pruebas de usabilidad masivas (Maze) para resolver fricciones críticas antes de comprometer recursos de desarrollo. Cuento con la autonomía absoluta y el criterio propio necesarios para liderar la arquitectura de información y la toma de decisiones estructurales en entornos dinámicos. Poseo una visión holística que me permite articular ecosistemas digitales integrando las necesidades de conversión de marketing facilitando la comunicación gracias a mis conocimientos básicos en HTML y CSS, y garantizando un handoff técnico limpio de componentes modulares y sistemas de diseño atómicos.
Experience
Work history, roles, and key accomplishments
AC
Current
Product Manager & UX/UI Lead
Amavic Colombia
Jan 2025 - Present (1 year 5 months)
Led an end-to-end product launch, aligning commercial objectives with brand identity and high-impact digital experiences. Built modular UX/UI and an Atomic Design component library in Figma, and ran UX research (customer journeys and prototype validation) to simplify onboarding and registration usability.
AC
Current
Product Manager & UX/UI Lead
Amavic Colombia
Jan 2025 - Present (1 year 5 months)
Owned end-to-end digital product launch for a premium oral hygiene brand, aligning visual brand strategy with high-impact digital assets. Built modular design systems in Figma (Atomic Design), simplified onboarding flows with UX writing, and improved usability and conversion through customer journey research and prototype validation.
WB
UX/UI Designer & Digital Spec
Waïka Editorial / Bandida Store / Daniel's Burgers
Jan 2024 - Jan 2025 (1 year)
Led UX and responsive e-commerce platform design for Waïka Editorial using WordPress and Elementor, transforming dense catalogs into intuitive, mobile-friendly web architecture. Restructured Bandida Store decision flows by analyzing audience behavior and translated community insights into consistent, story-led brand assets across channels.
WS
Digital Designer & UX/UI
Waïka Editorial & Bandida Store
Jan 2023 - Jan 2025 (2 years)
Structured information architecture and navigation flows for e-commerce platforms, improving visual hierarchy and interface craft across Figma and WordPress/Elementor. Designed conversion- and engagement-focused digital assets and restructured interactive catalog experiences based on audience behavior patterns.
WS
Digital Designer & UX/UI
Waïka Editorial / Bandida Store
Jan 2023 - Jan 2025 (2 years)
Improved e-commerce information architecture and navigation flows, elevating visual hierarchy and usability across platforms in Figma and WordPress. Designed conversion-focused digital elements and layouts to increase engagement on online sales channels.
NS
Content & Digital Designer
Natura Travel, Daniel's Burgers, Marcel France, Living Store
Jan 2021 - Jan 2024 (3 years)
Designed campaign graphics and content systems (static and animated) such as informative carousels and social posts/stories tailored to each brand’s style guidelines. Produced and edited short-form videos and improved UX through interface audits and UX writing/microcopy to reduce visual friction and raise European-market conversion performance.
NS
Content & Digital Designer
Natura Travel / Daniel's Burgers / Marcel France / Living Store
Jan 2021 - Jan 2024 (3 years)
Designed graphic campaigns from scratch and built static/animated content systems (carousels, posts, stories) tailored to each brand’s style. Edited short-form videos using visual storytelling and optimized UI/UX via UX writing and interface audits with Figma and Elementor to reduce visual friction and improve conversion.
Optimized interactive navigation and UX microcopy for European markets by auditing interfaces and removing visual friction. Balanced premium brand UI aesthetics with implementation efficiency using Figma and Elementor.
Education
Degrees, certifications, and relevant coursework
SE
SENA
Planeación de Contenidos Digitales y Storytelling (40 hrs), Digital Content Strategy
2026 - 2026
Curso especializado en planeación de contenidos digitales y storytelling, con una duración de 40 horas.
SENA
Generación de Ideas Innovadoras con Design Thinking (48 hrs), Design Thinking
2026 - 2026
Curso especializado de generación de ideas innovadoras usando Design Thinking, con una duración de 48 horas.
SENA
Fundamentos de Diseño, Design Fundamentals
2025 - 2025
Curso especializado de fundamentos de diseño.
SENA
Caracterización de Audiences para Campañas Digitales, Audience Profiling
2025 - 2025
Curso especializado para la caracterización de audiencias orientadas a campañas digitales.
TripleTen
UX/UI Design Bootcamp (Intensive Technical Program), UX/UI Design
Completó un bootcamp en diseño UX/UI con un programa intensivo técnico.
Availability
Open to opportunities
Location
ColombiaAuthorized to work in
Salary expectations
1k+ USD
Job categories
Skills
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