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Franco Villano

@francovillano

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Senior Creative Designer · Brand · Campaigns · AI-Integrated · Available Now

United Kingdom

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What I'm looking for

Senior Creative Designer with 10+ years’ experience, most recently leading creative at Sephora UK. I’m looking for a fully remote role with a brand or team I genuinely believe in, where I can combine strategic thinking with hands-on craft and make a real impact. I value autonomy, trust and quality, and I’m open to permanent, contract or freelance opportunities across the UK and Europe.

I'm a Senior Creative Designer with 10+ years of experience across brand identity, integrated campaigns, email marketing, ecommerce, paid social, in-store and print — with particular depth in premium beauty retail and multi-brand digital creative.

Most recently at Sephora UK, I played a key role in introducing the brand to the UK market — building its digital visual identity from the ground up and leading creative production across every consumer touchpoint simultaneously. Before that, agencies, multinationals and startups across Brazil and the UK spanning beauty, lifestyle, fashion, FMCG and corporate sectors.

I'm trilingual in English, Portuguese and Spanish — which means I don't just design for markets, I understand them culturally. That distinction matters when you're producing content for audiences across three continents.

Beyond client work, I'm an active content creator with an engaged audience in the wellness and lifestyle space — which keeps me closely connected to how audiences actually behave online, what stops a scroll and what builds genuine community.

I integrate AI tools — Midjourney, Firefly, Runway, Canva AI, Claude, Kling and more — as genuine production and creative assets, not novelties. AI-native is how I already work.

Open to: fully remote permanent roles · freelance · contract · UK · Ireland · Portugal · Spain · Brasil

Experience

Work history, roles, and key accomplishments

Integrated Graphic Designer

Sephora

Oct 2021 - Aug 2026 (4 years 10 months)

Led end-to-end creative for Sephora’s UK launch, shaping digital visual identity across web, mobile, app, email and retail. Created integrated campaigns, 20+ weekly email campaigns, paid/organic social and product launches, while supporting events and experiential activations. Used AI to accelerate production and delivered creative across UK, European and global markets.

Adobe Firefly Canva AI Email Marketing Campaign Production Art Direction Creative Direction Brand Identity Social Media Creative Print Production Presentation Design Multilingual Creative Production AI Tools

Senior Graphic Designer

Edirect

Mar 2021 - Sep 2021 (6 months)

Led creative output across B2B and B2C accounts at a fast-paced digital agency. Designed social and PPC campaigns across multiple platforms, managed international client relationships and translated briefs into commercially focused creative. Mentored remote junior designers across Africa and the Middle East, providing creative direction and feedback.

Graphic Design Creative Direction Digital Design B2B B2C Social Media Creative PPC Advertising Campaign Design Client Management Creative Strategy Branding Art Direction Adobe Creative Suite

Graphic Designer

Pop Trade Marketing

Mar 2019 - Aug 2020 (1 year 5 months)

Led creative production across e-learning, corporate communications and branded experiences for a Brazilian trade marketing agency. Developed interactive learning programmes using Adobe Captivate and Articulate Storyline, managed the LMS platform and created materials for seminars, live events and branded presentations, working directly with senior stakeholders.

Graphic Designer

Garotafit

Apr 2018 - Mar 2019 (11 months)

Owned creative across two lifestyle and fashion brands, covering brand direction, campaigns, social media, ecommerce and photography. Directed campaign shoots from moodboarding through editing and delivery, managed daily social content and visual identity, and produced catalogues, email assets and ecommerce content. Maintained the website across campaigns and seasonal launches.

Graphic Design Creative Direction Digital Design B2B B2C Social Media Creative PPC Advertising Campaign Design Client Management Creative Strategy Branding Art Direction Adobe Creative Suite

Graphic Designer

Jabuticaba Conteúdo

Jan 2018 - Apr 2018 (3 months)

Designed and developed interactive online learning experiences using Adobe Captivate, combining visual storytelling with instructional design to create engaging digital content. Created motion graphics and managed post-production editing for educational video content, using movement and animation to bring static concepts to life.

Graphic Design Creative Direction Digital Design B2B B2C Social Media Creative PPC Advertising Campaign Design Client Management Creative Strategy Branding Art Direction Adobe Creative Suite

Graphic Designer

Veolia

Feb 2016 - Jan 2018 (1 year 11 months)

Created multilingual creative communications across Latin America and North America in English, Portuguese and Spanish. Designed technical documents, catalogues, reports, trade shows, social campaigns, newsletters, infographics, email and print. Grew a B2B Facebook page from zero to 10,000+ followers in six months and maintained regional web and video content.

Graphic Design Creative Direction Digital Design B2B B2C Social Media Creative PPC Advertising Campaign Design Client Management Creative Strategy Branding Art Direction Adobe Creative Suite

Graphic Design Trainee

Instituto Florestal

Feb 2015 - Feb 2016 (1 year)

Graphic design and communications support across scientific publications, exhibitions and institutional events. Maintained the website, designed editorial and visual identities for research publications, and produced promotional materials, technical reports, infographics and digital assets. Worked directly with researchers to translate complex scientific content into clear visual communications.