At BV Group, I produced more than 100 creative assets weekly across CRM, promotions, acquisition, tournaments and social channels for five casino and sportsbook brands. I maintained their distinct visual identities and built reusable templates and a component system for faster, more consistent production.
As an independent Creative Designer, I created an AI-generated luxury campaign for LunaJets that appeared in the Financial Times and HTSI, and produced motion design for Lancôme, Vodafone and HBO. I also built interactive work including Big Boost Wheel, a browser-based game called Trump Drops, and a live Global Cyber Threat Intelligence Dashboard.
Earlier, at William & Son, I delivered a Mayfair campaign across TV, print and editorial that contributed to a 60% uplift in conversion and footfall. My work spans brand and campaign design, digital production, motion, UX/UI and AI-assisted creative workflows.
