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Gabriela User

@gabrielabarzi

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Mid-level graphic designer turning complex ideas into clear, strategy-led visuals and design systems.

Brazil

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What I'm looking for

I’m looking for a design role where strategy and clarity matter—building design systems, running A/B testing with data-driven improvements, and using tools like generative AI to streamline creative workflows without sacrificing visual refinement.

I’m a Brazilian graphic designer and freelancer/illustrator with 7+ years of hands-on experience turning ideas into visuals that are clear, thoughtful, strategic, and visually refined. I enjoy turning complex concepts into intuitive, navigable design systems that people can actually use.

In my current role as a Mid-level Analyst - Designer at Banco BS2, I design internal and external communication assets—presentations, emails, and social media content—while ensuring everything aligns with company guidelines. I also produce Meta and Google Ads creatives, follow platform specifications, and develop simple animations that support digital campaigns.

My impact is measurable: I increased social media engagement by 30% in six months through design optimization and A/B testing, and I developed 50+ campaigns for Meta and Google Ads to support both acquisition and brand visibility. I collaborate closely with marketing and product teams to translate complex information into clear visual solutions.

I bring a process-oriented mindset to creative work. I integrated generative AI tools (e.g., ChatGPT, Gemini) to streamline workflows and improve output, and I helped optimize demand flow and restructure visual identity consistency by identifying inefficiencies, establishing standardized naming, and improving organization, clarity, and cross-team alignment.

Experience

Work history, roles, and key accomplishments

Current

Mid-level Analyst - Designer

Current

Banco Bs2

Sep 2023 - Present (2 years 7 months)

Designed internal and external communication assets, including presentations, emails, and social media content, and produced Meta/Google Ads creatives aligned to platform specifications. Increased social media engagement by 30% through design optimization and A/B testing and developed 50+ campaigns for Meta and Google Ads.

Presentation Design Email Design A B Testing

Art Assistant

Integer/Outpromo

Jan 2022 - Sep 2023 (1 year 8 months)

Developed key visuals for promotional and retail campaigns and created activation materials across multiple formats. Designed layouts and mockups based on campaign guidelines and collaborated with creative and production teams to ensure feasibility, consistency, and quality.

Layout Design Promotions And Campaigns Production Asset Adaptation

Art Assistant

Agência Mandarin

Apr 2020 - Dec 2021 (1 year 8 months)

Edited images and refined layouts for campaign materials supporting both digital and offline channels. Maintained visual consistency across projects and assisted senior designers with research, production adjustments, and asset preparation.

Image Editing Visual Consistency Adobe Creative Suite Stakeholder Team Support

Creative Intern

Agência Mandarin

May 2018 - Apr 2020 (1 year 11 months)

Supported visual concept development for online and offline campaigns, including social media, retail, and POS materials. Adapted brand guidelines across formats, prepared files for production, ensured quality control, and supported workflow and asset management.

Visual Concepts Social Media Design Production Support Asset Management Adobe Creative Suite

Graphic Designer & Illustrator

Freelancer

Brazilian graphic designer/illustrator with 7+ years creating clear, navigable visuals and scalable design systems. Increased social media engagement by 30% through design optimization and A/B testing and developed 50+ Meta/Google Ads campaigns.

Branding Layout Design Art Direction A B Testing Adobe Photoshop Adobe Illustrator Figma