Florencia Diniello

Owns design output across three products in fintech, automotive retail, and construction, managing people, budgets, and design assets. Directed a WhatsApp bot campaign for a Volkswagen dealership generating 300+ leads monthly and led a consumer flow for Credinet that grew its dealer network from 1 to 84 and raised signed contracts by 410%.

Taught 20+ courses in UX and interaction design to 4,000+ students and coordinated 8 instructors.

Built Noodl's brand identity, brand guide, and website, and produced animations and motion graphics. Reworked product content and conversion funnel, boosting demo bookings by 30% in six months and improving email open rates from 42% to 58% and click rates from 4.5% to 6.5% through A/B testing.

Produced a 30-minute film for the Beijing 2022 Olympic Games colour sponsorship, managing a team of 23 across 6 teams and 4 time zones. Led the Legehuset rebrand and a national brand campaign with recording artist Cherie, and developed a booking platform with brand skins for clients like Apple and TV4.

Directed the full brand system for The Popcorn Pirates, a Stockholm film production company, leading a team of 3. Led social strategy for Lactear, a dairy exporter, growing its community from 5,000 to 25,000 followers.

Delivered 35+ branding, editorial, web, and digital products, including 15+ logos and brand guides, with 75% client retention over 2 to 8 years. Managed teams of up to 10.

Designed and built the websites of the ISO Quality Standards unit and the e-Learning Center, and ran their communication. Led a team of two.

Pursued an MBA in Innovation, Sustainability & Tech, completing 90 ECTS credits.

Completed a Coaching & Self-Leadership program accredited by ICF/ACTP.

Earned a Master in Visual Communication Design.

Completed Pedagogy Studies, including a one-year practicum.

Completed an Executive Program in Project Management, aligned with PMI standards.

Earned a Bachelor in Graphic Design.

Completed a Gastronomy Technician program, including a one-year practicum.

Studied Electronic Engineering, completing 55% of the program.