Open to opportunities

Christian Loets

@christianloets

Message

I build relevant brands through strategy, creative direction, and design innovation.

Sweden

Message

What I'm looking for

I'm looking to lead ambitious brand development, creative strategy, and design innovation where I can connect creative vision with commercial growth, guide multidisciplinary teams, and deliver work that resonates with audiences.

I've led brand strategy, creative direction, and design innovation for Volvo Group, Husqvarna, Emirates Airlines, Barilla, and other international brands.

As Founder and Creative & Project Lead at Forza Loets & Friends, I work as an independent creative partner for ambitious brands and a strategic resource for communication agencies, leading brand development from strategy and concepting through execution.

Across studios in Sweden, Dubai, Los Angeles, and the UAE, I've built creative divisions, managed multidisciplinary teams, improved studio processes and profitability, won key accounts, and translated complex business challenges into compelling brand stories and design systems.

Experience

Work history, roles, and key accomplishments

Current

Founder | Creative & Project Lead

Current

Forza Loets & Friends

Jan 2013 - Present (13 years 7 months)

Operates as an independent creative partner for ambitious brands and as a strategic resource for communication agencies. Leads end-to-end brand development, creative concepting, and project management for a diverse client portfolio.

Brand Strategy Creative Direction Project Management Concept Development Client Relations

Design Director

Innovaform AB

Jan 2010 - Dec 2013 (3 years 11 months)

Spearheaded the creative vision and output for a 12-person strategic design studio. Restructured studio workflows and creative processes, enhancing overall quality and profitability, and played a leading role in new business acquisition and key account development.

Creative Direction Team Leadership Workflow Optimization Business Development Account Management

Art & Design Director

Omnia

Jan 2008 - Dec 2009 (1 year 11 months)

Managed the creative studio for this 100+ person award-winning brand consultancy, following the acquisition of my division. Implemented new creative workflows to maximize efficiency and quality of output, and led company strategy implementation and client workshops.

Creative Direction Studio Management Strategic Implementation

Creative Division Director & Partner

LWDesign Graphics

Jan 2005 - Dec 2008 (3 years 11 months)

Pioneered and scaled the Graphics division within the 90-person LWDesign Group. Directed the group's overall brand strategy and marketing initiatives, and developed and implemented the proprietary design process 'Choice & Balance'.

Division Leadership Brand Strategy Marketing Direction Process Development

Art Director & Senior Creative

Electric Orange

Jan 2003 - Dec 2005 (2 years 11 months)

Directed creative strategies and provided innovative solutions for high-profile accounts. Successfully won several key accounts, resulting in studio expansion and a significant increase in company revenue.

Creative Strategy Account Management Business Development Client Relations

Creative Partner

Loets Design AB

Jan 1996 - Dec 2003 (7 years 11 months)

Co-led a multi-disciplinary studio specializing in brand and concept design for the global music and entertainment industry. Managed international record label relationships and delivered brand, sleeve, and artist profile design projects.

Creative Leadership Brand Design Concept Design Client Management