At Ginástica do Cérebro, I structured the expansion area and candidate journey, introducing a financial feasibility methodology with projected income statements, revenue and cost scenarios, ROI, and break-even analysis.
I also conceived the shift from spreadsheet-based feasibility studies to a digital platform, defining its workflows and user experience, and developed an online expansion KPI dashboard. I’m currently studying the franchise model’s feasibility, market, and performance to support the partners’ decisions.
Earlier, I created and managed GELANUT AÇAÍ, an açaí business spanning product development, production, and distribution. After the distribution channel fell by approximately 85% during the pandemic, I adapted the business to retail and delivery; at LG ELECTRONICS DO BRASIL, I monitored service-network performance and created the “Universidade LG” training initiative.
