Open to opportunities

Fiona McGinley

@fionamcginley

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Results-oriented marketing professional with 13 years of experience.

Australia

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What I'm looking for

I seek a role in a dynamic environment that values innovation and creativity, with opportunities for growth.

I am a results-oriented and ambitious marketing professional with over 13 years of experience in top global agencies in London and Melbourne. My proven track record includes managing leading global brands across diverse sectors and overseeing a wide range of campaigns, from high-budget brand initiatives to retail and digital campaigns. I excel at fostering collaboration within cross-functional teams and maximizing performance, consistently recognized for my ability to generate revenue and maintain strong client relationships.

Currently, as a Senior Account Director at Cummins&Partners, I lead marketing campaigns for renowned brands such as Beyond Blue and Stellantis, overseeing all aspects from client relations to strategic direction. My focus on maintaining high creative standards and on-time delivery has resulted in significant achievements, including a groundbreaking campaign for Libra that boosted brand relevance and secured the top spot in its category. I am passionate about streamlining processes to enhance operational efficiency and service quality, while also providing guidance and mentorship to my team.

Throughout my career, I have effectively managed key brands within the Treasury Wine Estates portfolio and have led strategic brand development across various channels. My experience spans multiple roles, including Account Director positions in both Australia and the UK, where I have honed my skills in managing large-scale TTL campaigns and ensuring client satisfaction. I am now looking to leverage my expertise in a dynamic environment that values innovation and creativity.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Director

Current

Cummins&Partners

Sep 2022 - Present (2 years 9 months)

Led marketing campaigns for renowned brands including Beyond Blue, Stellantis (Jeep, Alfa Romeo & Fiat), and Libra, overseeing all aspects from client relations to strategic direction. Drove the end-to-end development and execution of integrated campaigns across various media, notably boosting Libra's brand relevance and achieving a 300:1 ROI for Alfa Romeo with an AI-driven concept. Managed finan

Marketing Campaigns Campaign Integration OOH Social Media Digital Marketing PR AI Financial Management

Senior Account Director

WundermanThompson

May 2019 - Aug 2022 (3 years 3 months)

Effectively managed various brands within the Treasury Wine Estates portfolio, including Squealing Pig and 19 Crimes, leading strategic brand development and execution of TTL campaigns. Drove these brands to top-selling positions in multiple categories through TVCs, OOH, social media, digital, and in-store shopper promotions. Managed shopper marketing strategies for retail and collaborated with me

Brand Management TTL Campaigns OOH Social Media Digital Marketing Collaboration

Account Director

Ogilvy

Nov 2018 - May 2019 (6 months)

Led multiple brands across the Mondelez ANZ portfolio, including Cadbury and Green & Blacks, managing the origination and delivery of large-scale TTL campaigns. Oversaw projects encompassing TV, OOH, Social, OLV, Websites, and activations. Ensured successful execution of campaigns for key clients.

Brand Management TTL Campaigns TV OOH Social Media Activation Campaign Delivery

Account Director

JWalterThompson

Feb 2015 - Oct 2018 (3 years 8 months)

Managed client accounts on a global and local scale for major brands such as Qatar Airways, Kimberly Clark, and Treasury Wine Estates. Collaborated closely with strategy, creative, and production heads to ensure projects aligned with brand guidelines, maintained high quality, met deadlines, and stayed within budget. Oversaw local market teams in customizing and executing regional or global campaig

Campaigns Strategy Creative Direction Production Management Project Management Quality Assurance Budget Management

Account Manager

InnoceanWorldwideUK

Jan 2012 - Dec 2015 (3 years 11 months)

Managed the Kia Motors UK account across TV, print, OOH, and digital, building core account management skills in creative development. Oversaw the creative process from planning and briefing to concepts and production of TVCs, radio, and print, while managing timelines, budgets, and stakeholder relationships. Took charge of all billings and billing procedures across the account, and developed camp

Account Management TVC Production Print Production OOH Budget Management Stakeholder Management Billing Campaign Management

Account Executive

ForwardUK

Jan 2011 - Dec 2012 (1 year 11 months)

Worked on the content-led CRM loyalty programme for Tesco, the UK’s number one retailer. Managed a variety of print and digital direct marketing activities, along with website management and social media initiatives. Contributed to enhancing customer engagement through loyalty programs.

Loyalty Programs Content Marketing Direct Marketing Social Media Management Customer Engagement

Intern

OgilvyOne

Jan 2011 - Dec 2011 (11 months)

Supported the global IBM account across Europe, Asia, and LATAM, focusing on the innovative use of digital strategies in lower investment markets. Contributed to international marketing efforts and digital campaign implementation. Gained experience in global account support and digital innovation.

Global Account Support Digital Marketing Innovation Market Analysis

Education

Degrees, certifications, and relevant coursework

University College Dublin

Bachelors International Business, International Business

Grade: 2:1 Hons

Studied International Business with a specialization in Marketing. Gained a comprehensive understanding of global business practices and marketing strategies.

ESSEC Business School

International Business Exchange Programme, International Business

Participated in an International Business Exchange Programme. Expanded knowledge of international business in a global academic setting.

Wardiere University

Master of Business Management, Business Management

Pursued a Master of Business Management, focusing on advanced business strategies and leadership. Developed expertise in various aspects of business administration.