Looking for a job

Fiona Dsa

@fionadsa

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I build high-conversion brand strategies and multi-channel campaigns that grow revenue, reach, and customer loyalty.

United Kingdom

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What I'm looking for

I'm looking to lead brand and growth work where I can connect consumer insight, creative storytelling, and multi-channel execution to build brand equity and measurable revenue growth.

I've led brand growth for luxury jewellery, fashion, and activewear businesses through high-conversion storytelling, consumer insight, and multi-channel execution.

At Beyond Larissa, I led a multi-phase rebrand that increased perceived value by 60–65% and generated approximately 700k organic reach through cross-channel storytelling, paid media, PR, pricing, and website optimisation.

At Blissclub, I contributed £50,000–£70,000 in monthly organic Instagram revenue and increased engagement by 42% and impressions by 41.1% in four months through creator-led campaigns across Instagram, Meta, and Google Ads.

Previously at STAC Fine Jewellery, I led a team of five, produced more than 1,300 visual assets, and directed a rebrand that helped deliver 192.9% revenue growth. I now connect marketing strategy with customer behaviour and retail execution at Claudie Pierlot.

Experience

Work history, roles, and key accomplishments

Current

Sales and Marketing Assistant

Current

SMCP UK Ltd

Nov 2024 - Present (2 years)

Delivered £72,000 in average sales revenue each season through targeted engagement strategies and visual merchandising optimization. Bridged marketing strategy and point-of-sale persuasion using real-time customer insights to strengthen brand trust and customer lifetime value.

Visual Merchandising Customer Engagement Sales Strategy Customer Insights Customer Lifetime Value

Education

Degrees, certifications, and relevant coursework

Imperial College Business School

Master of Science, Strategic Marketing

2024 - 2025

Grade: Merit

Pursuing an MSc in Strategic Marketing, ranked #2 globally by QS 2025. Coursework includes finance, pricing strategy, consumer behaviour, and digital marketing.