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@ellasexton
Marketing professional skilled in social media and content creation.
I'm a passionate marketing professional with a strong foundation in social media management and content creation. My experience as a Social Media Manager for RIT Women’s Rugby allowed me to develop original content and capitalize on social media trends, significantly increasing our audience engagement. I thrive in dynamic environments where creativity meets strategy.
Currently, I am an Employee Recruitment Intern at Annie’s Ark, where I enhance client engagement through SEO tactics and strategic planning. My academic background from the Rochester Institute of Technology, where I earned a Bachelor of Science in Marketing, has equipped me with essential skills in marketing analytics and market research. I am committed to leveraging my skills to drive impactful marketing initiatives.
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Work history, roles, and key accomplishments
Annie's Ark
Jul 2024 - Jan 2025 (6 months)
Updated and maintained the company webpage, LinkedIn, and Instagram profiles. Increased client engagement and company visibility through SEO tactics and strategic planning initiatives.
RIT Women's Rugby
May 2022 - Dec 2024 (2 years 7 months)
Created original content for team social platforms including Instagram, Facebook, and TikTok. Developed a marketing plan to increase visibility and audience engagement.
Fresh Prints
Oct 2023 - Mar 2024 (5 months)
Conducted lead-based sales with clubs and organizations on campus. Finalized sales through consistent contact, product marketing, and networking.
Degrees, certifications, and relevant coursework
Bachelor of Science, Marketing
Pursued a Bachelor of Science in Marketing at Saunders College of Business, accredited by AACSB. Gained comprehensive knowledge in marketing principles and strategies.
Minor, Business Management
Completed a minor in Business Management, complementing the marketing major. Developed skills in various aspects of business operations and administration.
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