Looking for a job

Fida Ullah

@fidaullah

Message

I turn mobile game and product data into stronger retention, monetization, and campaign efficiency.

Pakistan

Message

What I'm looking for

I'm looking to use product, gaming, and marketing analytics to improve retention, monetization, campaign efficiency, and data-driven decision-making.

At Inspired Square, I analyze player behavior, retention, revenue, and campaign data across mobile games. I build executive dashboards and automated reporting pipelines that give leadership clear visibility into product, user acquisition, and revenue KPIs.

I've improved Day 7 retention by 5%, optimized ROAS by up to 10%, and reduced inefficient marketing spend through CatBoost ranking, LTV prediction, and fraud detection workflows. I use SQL, Python, BigQuery, GCP, and experimentation to turn data into practical product and growth decisions.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst

Current

Inspired Square

Jul 2022 - Present (4 years 2 months)

Analyzed player behavior, retention, revenue, and campaign data to identify growth opportunities across multiple mobile games. Built real-time executive dashboards and designed A/B tests to improve retention and reduce churn.

SQL Python BigQuery GCP Firebase Appsflyer NodeJS React A B Testing Retention Analysis ROAS optimization LTV Modeling Fraud Detection Dashboarding

Data Analyst

Freelance

Jun 2021 - Jul 2022 (1 year 1 month)

Collected, cleaned, and transformed large datasets to improve data quality and reporting accuracy. Built and maintained KPI dashboards, Excel models, and automated Google Sheets reports for recurring business tracking.