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Moazam AliMA
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Moazam Ali

@moazamali1

Product data scientist at Cloaked, Inc. who improved Month 2 retention by 8%.

Pakistan
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At Cloaked, Inc., I standardized SaaS KPIs with tested dbt models that unified subscription data for financial and product reporting. My retention analysis identified churn drivers behind campaigns that improved Month 2 retention by 8%.

I also built a cohort-level LTV/CAC model and designed pricing and onboarding A/B tests that contributed to a 6% MRR uplift. At Tajir, Inc., my cost analysis supported changes that reduced costs by 23% and helped the operation reach cost break-even.

Experience

Work history, roles, and key accomplishments

CI

Product Data Scientist

Cloaked, Inc.

Feb 2025 - Aug 2026 (1 year 6 months)

Defined and standardized end-to-end SaaS KPIs across the user lifecycle as tested dbt models unifying Stripe, PayPal, and RevenueCat subscription data. Conducted retention and cancellation analyses, built a probabilistic cohort-level LTV/CAC model, and designed an A/B testing framework for pricing and onboarding-flow experiments.

MM

Analytics Engineer

MRKD Digital Marketing

Feb 2024 - Feb 2025 (1 year)

Built self-service dashboards consolidating multi-source advertising data (Meta, Google) in Retool to track lead conversion rates and top-of-funnel performance. Implemented low-code automation workflows using Retool and Zapier to streamline reporting and internal operations.

NS

External Instructor, Econometrics & Analytics Lab

National University of Computer & Emerging Sciences

Sep 2022 - Dec 2023 (1 year 3 months)

Taught the application of inferential statistics and econometric modeling in business and social science research to undergraduate students. Redesigned lab modules to enhance understanding of Linear Algebra and Probability in econometric models using visualizations and simulations in Stata and Python.

Education

Degrees, certifications, and relevant coursework

Lahore University of Management Sciences logoLS

Lahore University of Management Sciences

Credit Courses, Applied Mathematics

2024 -

Pursuing credit courses in Applied Mathematics, covering deep learning, applied probability, discrete mathematics, calculus, and linear algebra.

National University of Computer & Emerging Sciences logoNS

National University of Computer & Emerging Sciences

Bachelor of Sciences, Finance

2018 - 2022

Grade: 3.48/4.00

Completed a Bachelor of Sciences in Finance with a CGPA of 3.48/4.00, covering econometrics, business analytics, statistical inference, and financial risk management.

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