At Cloaked, Inc., I standardized SaaS KPIs with tested dbt models that unified subscription data for financial and product reporting. My retention analysis identified churn drivers behind campaigns that improved Month 2 retention by 8%.
I also built a cohort-level LTV/CAC model and designed pricing and onboarding A/B tests that contributed to a 6% MRR uplift. At Tajir, Inc., my cost analysis supported changes that reduced costs by 23% and helped the operation reach cost break-even.

